Tracking progress is key to sustained growth. This guide covers how to set up a weekly scorecard meeting, track key metrics, and make data-driven decisions to keep your team focused on high-impact growth activities.
Tired of unpredictable growth? Want to move beyond gut feelings and make data-driven decisions that deliver tangible results? It's time to implement a Growth Scorecard.
A Growth Scorecard is a structured framework for tracking your most important metrics, analyzing your progress, and identifying areas for improvement. It's like a health checkup for your business, providing valuable insights that empower you to make informed decisions and achieve sustainable growth.
In this guide, we'll explore the power of the Growth Scorecard and show you how to create one for your business. We'll cover the essential metrics to track, how to analyze your data, and how to use your scorecard to drive meaningful action.
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Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Yes, I offer a range of resources to help marketers succeed, including a free course on understanding compound growth.
The guides provide step-by-step instructions and real-world examples to help you apply these strategies to your specific business. I recommend working through the different chapters sequentially. If a particular chapter resonates with you, it might be worth considering the video course, which delves much deeper, explaining exactly what you need to do and including all the templates and tools you'll need. It's a comprehensive growth system.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.
Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.
A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.
Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.
Your messaging, targeting, and creative must compel action. In this step, you'll learn how to craft high-performing B2B ads that generate interest and drive engagement. By refining your positioning and campaign setup, you'll maximise conversions while keeping acquisition costs under control.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Best for individuals
Watch at your own pace
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Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.