B2B Proposals

A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.

B2B Proposals
45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

Group icon

Best for teams

Accountability icon

A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

Introduction

A well-crafted proposal can make or break a deal. This guide covers structuring, writing, and presenting proposals to maximise acceptance rates.

Chapters

No items found.

Relevant tools

Go to tools
HubSpot Sales HubHubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.

PandaDocPandaDoc

PandaDoc

PandaDoc is an all-in-one document automation tool for creating, sending, and tracking proposals, contracts, and quotes.

PipedrivePipedrive

Pipedrive

Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.

Relevant books

Go to books
Influence
Book summary & review

Influence

Robert Cialdini

Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.

Spin selling
Book summary & review

Spin selling

Neil Rackham

Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.

The Science of Selling
Book summary & review

The Science of Selling

David Hoffeld

Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.

Free course

Go to books
Icon for video lessons

Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Relevant wiki articles

Go to wiki
No items found.

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

Student icon

1,500 marketers trained since 2015

Exited 6 companies

More guides

Go to all guides
Better close rates
Guide

Better close rates

Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.

Further reading

What if I have questions about this guide?
I need help with the topic of this guide. Can you help?
How can I implement these strategies in my own business?
Who wrote this content?
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Buy courseProgramme