This guide is for experienced marketers who want to run lean, profitable B2B ad campaigns. It covers everything from creative and campaign structure to tracking and optimisation — across platforms. Whether you're running LinkedIn, Google, or Meta, the principles are the same: get the right message in front of the right people and make it pay off.
Create high-performing ads that earn attention and clicks
Structure campaigns for learning, not just reach
Track, optimise, and scale with confidence
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
Running ads is easy, but making them effective is a challenge. In this guide, we break down the elements of high-performing B2B ads, including messaging, design, and targeting strategies that drive clicks and conversions.
Set up your targeting, budget, and pacing to get fast, usable feedback.
Copywriting, design, and format choices that drive clicks and qualify traffic.
Focus on metrics that matter. Understand how to improve performance systematically.
Learn how to spot whether the problem is message, audience, or offer.
Go from fast feedback to long-term compounding, in the right order.
Learn how to validate one channel properly in 30 days before stacking more.
ChatGPT is an AI-powered conversational assistant designed to enhance productivity, automate workflows, and generate content effortlessly.
Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Cold outreach still works — if you do it like a strategist, not a spammer. This guide shows you how to write outbound messages that get replies, run small tests that give you fast signal, and use outreach as a tool for learning, not just lead gen.
A practical, strategic guide for building your B2B growth engine from the ground up. Learn how to define your ICP, map your assumptions, and pick the right channels to focus on — without wasting time or budget. This is where your demand generation system starts.
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