B2B retention

Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.

B2B retention
45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

Group icon

Best for teams

Accountability icon

A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

Introduction

Retaining customers is just as important as acquiring them. This guide explores retention strategies, from onboarding improvements to proactive account management.

Chapters

No items found.

Relevant tools

Go to tools
LoyaltyLionLoyaltyLion

LoyaltyLion

LoyaltyLion is a customer loyalty and rewards platform that helps eCommerce brands increase customer retention and repeat purchases through personalised loyalty programs.

Relevant books

Go to books
The road less stupid
Book summary & review

The road less stupid

Keith J. Cunningham

Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.

The Pumpkin Plan
Book summary & review

The Pumpkin Plan

Mike Michalowicz

Discover how to focus on your best customers, eliminate distractions, and scale your business with clarity and purpose.

Free course

Go to books
Icon for video lessons

Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Relevant wiki articles

Go to wiki
No items found.

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

Student icon

1,500 marketers trained since 2015

Exited 6 companies

More guides

Go to all guides
No items found.

Further reading

What if I have questions about this guide?
I need help with the topic of this guide. Can you help?
How can I implement these strategies in my own business?
Who wrote this content?
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Buy courseProgramme