Eliminate distractions and focus on one priority at a time to achieve meaningful, measurable results.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
Introduction
The One Thing by Gary Keller and Jay Papasan presents a transformative approach to achieving extraordinary success by focusing on a singular priority at any given time. The book challenges conventional beliefs about productivity and success, offering a clear path to personal and professional growth through prioritisation, disciplined focus, and intentional living.
Keller and Papasan identify six common misconceptions that hinder productivity and dilute focus:
By addressing these lies, Keller encourages readers to discard ineffective habits and adopt a mindset that embraces simplicity and focus.
At the heart of the book lies the focusing question:
“What’s the ONE thing I can do such that by doing it, everything else will be easier or unnecessary?”
This question helps identify the highest-priority task that drives meaningful progress. By narrowing focus to a single impactful action, individuals can achieve exponential results.
Keller introduces the concept of the domino effect, where small, focused actions create a chain reaction, leading to significant achievements over time. Success is built sequentially, not simultaneously, and each accomplishment builds momentum for the next.
Time blocking involves dedicating uninterrupted time to focus solely on the ONE thing. This strategy guards against distractions and ensures consistent progress on high-priority tasks.
The authors stress that extraordinary results stem from living with:
To achieve success, individuals must commit to:
Keller identifies four obstacles that undermine focus:
Addressing these challenges ensures a clear path to extraordinary results.
Keller and Papasan conclude that success is not about doing more but doing what matters most. By focusing on the ONE thing, individuals can simplify their lives, maximise productivity, and achieve extraordinary results.
The One Thing is a powerful guide for anyone seeking clarity, focus, and purpose in their pursuit of success.
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
The process of ranking tasks or goals by importance and urgency.
Achieve deep focus by structuring distraction-free blocks of time.
Enhance focus and reduce fatigue with time-bound work intervals.
Build flexibility into schedules with strategic buffer time allocation.
Prioritise tasks effectively using the Eisenhower decision-making matrix.
Key factors or tactics that significantly impact a company's growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth. I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
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Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
Eliminate distractions and focus on one priority at a time to achieve meaningful, measurable results.