Implement proven systems to scale your business efficiently while maintaining team alignment and focus.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
Scaling Up builds on Harnish’s earlier work, Mastering the Rockefeller Habits, but expands into four critical decisions every business leader must address: People, Strategy, Execution, and Cash. These form the pillars of a growth-ready organisation.
Harnish stresses the importance of tackling common barriers to scaling, such as leadership gaps, inadequate infrastructure, and ineffective marketing strategies. Scaling successfully is not about mere growth but achieving profitability, alignment, and operational simplicity.
The first step in scaling is ensuring you have the right people doing the right things right. This includes evaluating key stakeholders: employees, customers, investors, and vendors. Leaders must ask, “Would I rehire all of these people today?”
Key tools for this process include:
Harnish emphasises the importance of attracting top talent and developing managers into “coaches” who empower their teams. Key practices include:
Harnish stresses that a good strategy can be boiled down into something simple yet powerful. The focus is on aligning your entire organisation around a clear vision that resonates with both customers and employees.
Key strategy tools include:
Harnish uses examples like Southwest Airlines to show how dominating a niche and crafting a unique “word” in the minds of customers (e.g., Google owns “search”) is critical to long-term success. Strategy is not just about planning but about creating a compelling narrative and market focus.
Execution is where most businesses falter, often becoming bogged down by inefficiency and disorganisation. Harnish presents several tools to streamline execution:
Effective execution relies on combining hard data (KPIs) with qualitative insights (feedback loops from employees and customers). Harnish recommends:
Harnish asserts that “growth sucks cash,” and scaling companies must ensure they have sufficient liquidity to support expansion. Key financial principles include:
Harnish advocates for a proactive approach to managing cash by:
Harnish identifies three primary barriers:
The book concludes with practical insights:
Scaling Up is not a quick-fix guide but a comprehensive blueprint for leaders serious about building sustainable, scalable businesses. By addressing the four decisions—People, Strategy, Execution, and Cash—with discipline and focus, companies can not only grow but thrive in competitive markets.
If you’re ready to “scale up” and create a company that is aligned, profitable, and resilient, this book provides the essential tools and frameworks to guide your journey.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
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Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
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Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Implement proven systems to scale your business efficiently while maintaining team alignment and focus.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.