Turn habit theory into daily practice for marketers. Simple cues, tiny wins and scorecards that help teams deliver consistently under pressure.

Atomic Habits reminded me that systems beat goals. It helped me build better daily routines, especially under pressure.
Whether you want to write more, market better, or sleep earlier, this book helps you stick to the plan.
For anyone looking to build good habits, break bad ones, and achieve significant personal or professional improvement through small, consistent changes. It's highly recommended for individuals seeking practical systems for self-mastery.
Small changes compound faster than big bursts of motivation.
Your identity drives your habits,start there.
Make good habits obvious, easy, and rewarding.
James Clear
2018
Atomic Habits is a transformative guide to building good habits, breaking bad ones, and mastering the small actions that lead to remarkable results. James Clear presents a framework for understanding the science of habits and shows how tiny, consistent changes can compound over time to create meaningful progress. Clear emphasises that habits are the building blocks of life’s success and that focusing on systems rather than goals leads to sustained improvements.
Clear opens with the principle that small, consistent changes atomic habits lead to compounding benefits over time. Drawing from examples like the British Cycling Team’s marginal gains, Clear illustrates how a 1% improvement each day compounds to a 37x improvement over a year. He emphasises that habits are the compound interest of self-improvement, with minor tweaks leading to substantial results in the long run.
Clear argues that goals are outcome-based and often fail to provide long-term results. Instead, the focus should be on systems repeatable processes that align with identity change. For instance, instead of aiming to "run a marathon," one should aim to "become a runner." This identity-based approach ensures habits are integrated into one’s self-perception.
Clear explains that cues trigger habits. By making these cues obvious, we can set up our environment for success. Examples include placing running shoes by the door to encourage exercise or writing down specific plans for new habits. He introduces "habit stacking," which pairs a new habit with an existing one, like meditating after brushing your teeth.
Habits are more likely to stick when they are appealing. Clear highlights the role of dopamine in habit formation, suggesting ways to enhance anticipation. Bundling activities combining something you want to do with something you need to do makes habits more desirable.
Clear emphasises the importance of reducing friction. Simplifying actions and lowering the effort required increases the likelihood of habit adoption. He introduces the "two-minute rule," which suggests starting habits with actions that take two minutes or less, like "open a book" rather than "read for an hour."
Habits that provide immediate rewards are more likely to be repeated. Clear encourages reinforcing good habits with small, tangible rewards, such as crossing off tasks on a habit tracker. Conversely, he advocates for making bad habits unsatisfying by introducing negative consequences.
To maintain motivation, tasks should be challenging but achievable. Clear calls this the Goldilocks Zone, where habits remain engaging without becoming overwhelming. This principle is key to avoiding burnout and sustaining habits over time.
The cornerstone of lasting change is identity transformation. Clear argues that habits are not just about achieving results but about becoming the kind of person you aspire to be. Each action serves as a vote for the person you want to become, reinforcing positive identity shifts.
Atomic Habits provides a blueprint for creating lasting transformation through small, intentional actions. By applying its principles, anyone can achieve meaningful growth and long-term success.

Ray Dalio
A set of tools for clearer thinking and teamwork. Create principles, run post mortems and make better decisions together.

Tim Ferriss
A pragmatic look at delegation, automation and lifestyle design. Keep the useful parts, skip the hype, ship more value.
Identify and leverage limitations as forcing functions that drive creative problem-solving and strategic focus.
Calculate your true growth trajectory by measuring the rate at which your business grows when gains build on previous gains over multiple periods.
Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.
Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Protect long uninterrupted blocks for deep work that requires concentration by clustering meetings and separating them from creative and analytical time.