Growth Foundations

Optimise the engine room of growth. Tools, workflows, and systems to streamline operations and reduce fires, tailored for growth teams.

Growth Foundations
45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

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Best for teams

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A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

Introduction

Are you ready to build a solid foundation for growth? In this module, we'll dive deep into the 12 key metrics that drive revenue for B2B companies. You'll learn how to set up your data for success, conduct insightful customer research, and pinpoint your biggest bottlenecks for maximum growth. By understanding these growth foundations, you'll be able to make data-driven decisions and focus on the areas that will have the biggest impact on your business.

Tool categories

All tool categories
Tool category

Traffic & website

Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.

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Tool category

Tracking & attribution

Tracking and attribution tools help businesses measure campaign effectiveness, optimise ad spend, and understand customer journeys by providing clear insights into where traffic and conversions come from.

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Tool category

Reporting & Dashboard

Reporting and dashboard tools centralise marketing and sales data, offering real-time insights and visual analytics to improve decision-making, track performance, and align teams around key metrics.

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Tool category

User behaviour tools

Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.

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How to assess if your B2B company is ready to grow
Guide

How to assess if your B2B company is ready to grow

Spot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.

How to build your B2B growth plan for 100 days
Guide

How to build your B2B growth plan for 100 days

A practical framework to set your next 100-day growth plan—reverse-engineered from goals, built for execution.

How to run customer research that drives revenue
Guide

How to run customer research that drives revenue

Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.

Google Tag ManagerGoogle Tag Manager

Google Tag Manager

Google Tag Manager makes it easy to manage tracking tags without code, so you can move faster and keep your growth data clean and reliable.

AmplitudeAmplitude

Amplitude

Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.

Looker StudioLooker Studio

Looker Studio

Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.

OmniConvertOmniConvert

OmniConvert

OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.

Microsoft ClarityMicrosoft Clarity

Microsoft Clarity

Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.

MetorikMetorik

Metorik

Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.

VWOVWO

VWO

VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.

TypeformTypeform

Typeform

Create interactive forms and surveys with Typeform, boosting engagement and collecting actionable insights.

HotjarHotjar

Hotjar

Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.

Google AnalyticsGoogle Analytics

Google Analytics

Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.

DataboxDatabox

Databox

Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.

The Ultimate Blueprint
Book summary & review

The Ultimate Blueprint

Keith J. Cunningham

Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.

Traction (channels)
Book summary & review

Traction (channels)

Gabriel Weinberg

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

The road less stupid
Book summary & review

The road less stupid

Keith J. Cunningham

Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.

SYSTEMology
Book summary & review

SYSTEMology

David Jenyns

Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.

Hacking growth
Book summary & review

Hacking growth

Sean Ellis

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Startup growth engines
Book summary & review

Startup growth engines

Sean Ellis

Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.

Blog posts

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Brain dump
Blog post

Brain dump

Feeling overwhelmed? This guide will help you clear mental clutter and go from chaos to clarity with a simple, actionable brain dump process.

Where are you now?
Blog post

Where are you now?

Before jumping into numbers, you need the story. This chapter helps you step back and understand what’s shaped your growth so far—what’s worked, what hasn’t, and what might be holding you back.

How to calculate backwards from revenue goals
Blog post

How to calculate backwards from revenue goals

Start with the end in mind. This guide shows how to reverse-engineer your growth targets so you know exactly what volume and conversion you need to hit.

Prioritise your workload
Blog post

Prioritise your workload

Not sure where to start? Learn how to prioritise objectives, projects, and tasks so you can focus on what truly matters. Gain clarity and take meaningful steps towards your goals today.

Traffic & conversion assessment
Blog post

Traffic & conversion assessment

Your growth starts at the top of the funnel. In this chapter, we assess where traffic comes from, how it's converting, and what’s holding it back.

How to prioritise growth bets based on data and constraints
Blog post

How to prioritise growth bets based on data and constraints

Set your target and reverse-engineer the traffic, leads, and conversions needed to get there.

Configure task tool
Blog post

Configure task tool

Master task management with this guide to setting up ClickUp. Learn to organise OKRs, manage projects, track roles, and optimise workflows for clarity and focus.

Sales and delivery assessment
Blog post

Sales and delivery assessment

Most leads don’t die because of traffic—they die in the handover. This guide helps you assess your funnel and sales process so more leads turn into revenue.

How to structure your 100-day roadmap
Blog post

How to structure your 100-day roadmap

Build a 100-day plan your team can actually follow. Choose from two proven sprint models and stack your work in a way that builds momentum.

Task habits
Blog post

Task habits

Transform the way you work with 9 powerful task management habits. From quarterly planning to daily reviews, get the clarity and control you need to achieve your goals.

Growth infrastructure
Blog post

Growth infrastructure

Growth infrastructure is your execution backbone. This chapter helps you assess your tech stack, spot blockers, and build a setup that scales with speed.

How to set up your weekly growth scorecard
Blog post

How to set up your weekly growth scorecard

The weekly scorecard is the heartbeat of execution. This guide shows how to create a system that tracks progress and fuels action every week.

Growth team
Blog post

Growth team

Team performance is rarely about individual skill—it’s about clarity, resources, and rhythm. This chapter helps you spot blockers and enable velocity.

How to course correct with monthly reviews
Blog post

How to course correct with monthly reviews

Growth isn’t linear. This guide shows how to run monthly reviews that give your team clarity, correction, and renewed focus—without the noise.

Wiki articles

Go to wiki
Wiki

A/B testing

Optimise decisions with scientific A/B testing strategies and tools.

Wiki

API

A set of rules enabling software systems to communicate with each other.

Wiki

Above the Fold

Content displayed immediately without scrolling, crucial for grabbing user attention.

Wiki

Activation

Drive user activation with strategies that encourage first-time success.

Wiki

Ad Spend

Allocate ad budgets wisely to maximise returns and cut waste.

Wiki

Affiliate Marketing

Drive traffic and sales with partnerships through affiliate marketing.

Wiki

Agile

Apply Agile methodologies for faster, smarter workflows.

Wiki

Aha Moment

Identify the key moment where users see value and boost engagement.

Wiki

Analytics

The process of analysing data to make informed business decisions.

Wiki

Async Work

Enhance flexibility and focus with asynchronous work strategies.

Wiki

Automation

Using technology to perform tasks with minimal human intervention.

Wiki

Average Order Value (AOV)

Increase AOV through upselling, bundling, and personalisation strategies.

Wiki

BOFU (Bottom of the Funnel)

Convert leads into paying customers with BOFU tactics and offers.

Wiki

Backlinks

Build backlinks to boost SEO authority and drive traffic to your site.

Wiki

Backlog

Streamline task management by maintaining an organised backlog.

Wiki

Beach Head Market

Target your niche strategically to dominate your initial market.

Wiki

Before and After State

A framework showing the transformation a product or service delivers.

Wiki

Blueprint

A detailed plan or strategy to achieve specific goals effectively.

Wiki

Bottleneck

Identify and resolve bottlenecks to unlock productivity and accelerate growth.

Wiki

Bounce Rate

Reduce bounce rates and enhance site engagement with actionable solutions.

Wiki

Buffer Time

Build flexibility into schedules with strategic buffer time allocation.

Wiki

CRM

A tool to manage customer relationships and streamline sales processes.

Wiki

Call-to-Action (CTA)

Craft CTAs that drive engagement and action across platforms.

Wiki

Case Study

Craft compelling case studies to showcase results and win trust.

Wiki

Checklist

A structured list of tasks or items to ensure nothing is overlooked.

Wiki

Chrome Extensions

Save time and enhance productivity with effective Chrome extensions.

Wiki

Churn

Minimise churn by enhancing retention with proven strategies.

Wiki

Click Map

A visual representation of user clicks on a webpage to analyse behaviour.

Wiki

Click-through-rate

Optimise CTR to improve engagement and drive actionable user responses.

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Further reading

Topic

Demand generation

Get more of the right people to your site — and keep them there. Focus your efforts on the channels and tactics that match your stage and stay profitable while you scale.

See topic
Demand generation
Topic

Marketing funnel

Convert traffic into qualified leads and booked meetings. Stronger landing pages and lead flows make every visit more valuable.

See topic
Marketing funnel
Topic

Sales pipeline

Help your sales team close more deals, faster. Better handoff, sharper calls, clearer proposals — fewer delays, more wins.

See topic
Sales pipeline
Topic

Contract value

Increase how much each customer is worth. Improve retention, pricing, or upsell to grow revenue without needing more leads.

See topic
Contract value
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