Optimise the engine room of growth. Tools, workflows, and systems to streamline operations and reduce fires, tailored for growth teams.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
Are you ready to build a solid foundation for growth? In this module, we'll dive deep into the 12 key metrics that drive revenue for B2B companies. You'll learn how to set up your data for success, conduct insightful customer research, and pinpoint your biggest bottlenecks for maximum growth. By understanding these growth foundations, you'll be able to make data-driven decisions and focus on the areas that will have the biggest impact on your business.
Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.
See tool categoryTracking and attribution tools help businesses measure campaign effectiveness, optimise ad spend, and understand customer journeys by providing clear insights into where traffic and conversions come from.
See tool categoryReporting and dashboard tools centralise marketing and sales data, offering real-time insights and visual analytics to improve decision-making, track performance, and align teams around key metrics.
See tool categoryInsights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool categorySpot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.
A practical framework to set your next 100-day growth plan—reverse-engineered from goals, built for execution.
Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
Google Tag Manager makes it easy to manage tracking tags without code, so you can move faster and keep your growth data clean and reliable.
Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.
VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.
Create interactive forms and surveys with Typeform, boosting engagement and collecting actionable insights.
Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.
Feeling overwhelmed? This guide will help you clear mental clutter and go from chaos to clarity with a simple, actionable brain dump process.
Before jumping into numbers, you need the story. This chapter helps you step back and understand what’s shaped your growth so far—what’s worked, what hasn’t, and what might be holding you back.
Start with the end in mind. This guide shows how to reverse-engineer your growth targets so you know exactly what volume and conversion you need to hit.
Not sure where to start? Learn how to prioritise objectives, projects, and tasks so you can focus on what truly matters. Gain clarity and take meaningful steps towards your goals today.
Your growth starts at the top of the funnel. In this chapter, we assess where traffic comes from, how it's converting, and what’s holding it back.
Set your target and reverse-engineer the traffic, leads, and conversions needed to get there.
Master task management with this guide to setting up ClickUp. Learn to organise OKRs, manage projects, track roles, and optimise workflows for clarity and focus.
Most leads don’t die because of traffic—they die in the handover. This guide helps you assess your funnel and sales process so more leads turn into revenue.
Build a 100-day plan your team can actually follow. Choose from two proven sprint models and stack your work in a way that builds momentum.
Transform the way you work with 9 powerful task management habits. From quarterly planning to daily reviews, get the clarity and control you need to achieve your goals.
Growth infrastructure is your execution backbone. This chapter helps you assess your tech stack, spot blockers, and build a setup that scales with speed.
The weekly scorecard is the heartbeat of execution. This guide shows how to create a system that tracks progress and fuels action every week.
Team performance is rarely about individual skill—it’s about clarity, resources, and rhythm. This chapter helps you spot blockers and enable velocity.
Growth isn’t linear. This guide shows how to run monthly reviews that give your team clarity, correction, and renewed focus—without the noise.
Optimise decisions with scientific A/B testing strategies and tools.
A set of rules enabling software systems to communicate with each other.
Content displayed immediately without scrolling, crucial for grabbing user attention.
Drive user activation with strategies that encourage first-time success.
Allocate ad budgets wisely to maximise returns and cut waste.
Drive traffic and sales with partnerships through affiliate marketing.
Apply Agile methodologies for faster, smarter workflows.
Identify the key moment where users see value and boost engagement.
The process of analysing data to make informed business decisions.
Enhance flexibility and focus with asynchronous work strategies.
Using technology to perform tasks with minimal human intervention.
Increase AOV through upselling, bundling, and personalisation strategies.
Convert leads into paying customers with BOFU tactics and offers.
Build backlinks to boost SEO authority and drive traffic to your site.
Streamline task management by maintaining an organised backlog.
Target your niche strategically to dominate your initial market.
A framework showing the transformation a product or service delivers.
A detailed plan or strategy to achieve specific goals effectively.
Identify and resolve bottlenecks to unlock productivity and accelerate growth.
Reduce bounce rates and enhance site engagement with actionable solutions.
Build flexibility into schedules with strategic buffer time allocation.
A tool to manage customer relationships and streamline sales processes.
Craft CTAs that drive engagement and action across platforms.
Craft compelling case studies to showcase results and win trust.
A structured list of tasks or items to ensure nothing is overlooked.
Save time and enhance productivity with effective Chrome extensions.
Minimise churn by enhancing retention with proven strategies.
A visual representation of user clicks on a webpage to analyse behaviour.
Optimise CTR to improve engagement and drive actionable user responses.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Get more of the right people to your site — and keep them there. Focus your efforts on the channels and tactics that match your stage and stay profitable while you scale.
See topicConvert traffic into qualified leads and booked meetings. Stronger landing pages and lead flows make every visit more valuable.
See topicHelp your sales team close more deals, faster. Better handoff, sharper calls, clearer proposals — fewer delays, more wins.
See topicIncrease how much each customer is worth. Improve retention, pricing, or upsell to grow revenue without needing more leads.
See topic