BOFU (Bottom of the Funnel)

Convert leads into paying customers with BOFU tactics and offers.

Address final objections with clarity.

Use discounts or demos to close deals.

Build loyalty at the point of purchase.

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Introduction

BOFU is the final stage of the funnel where prospects make a purchasing decision, driven by offers, trials, or direct sales outreach.

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

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Toolstack set up properly

The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.

Free tool audit
Growth challenge

Keep reading

Topic

Growth Strategy

See topic
Growth Strategy
Tool category

Sales tools

Equip your sales team with the tools they need to manage leads, track interactions, automate tasks, and close deals efficiently. From CRM software to proposal management, these tools streamline the sales process and boost revenue.

See tool category

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Hi, I'm Ewoud!

For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth.  I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers

FolkFolk

Folk

Collaborate efficiently with Folk, an intuitive CRM designed for teams managing contacts, emails, and workflows in one place.

GorgiasGorgias

Gorgias

Streamline customer support with Gorgias, a helpdesk tailored for eCommerce brands to manage all communications.

More wiki articles

Go to wiki
Wiki

Sales Techniques

Methods or strategies used to persuade prospects to buy.

Wiki

MOFU (Middle of the Funnel)

Move prospects toward conversion with targeted MOFU content and strategies.

Wiki

Sales Funnel

Guide leads seamlessly through the sales funnel to increase conversions.

Wiki

Sales Objections

Concerns or barriers preventing a prospect from making a purchase.

The Pumpkin Plan
Book summary & review

The Pumpkin Plan

Mike Michalowicz

Discover how to focus on your best customers, eliminate distractions, and scale your business with clarity and purpose.

Spin selling
Book summary & review

Spin selling

Neil Rackham

Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.

The Science of Selling
Book summary & review

The Science of Selling

David Hoffeld

Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.

Expert secrets
Book summary & review

Expert secrets

Russel Brunson

Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.

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About us
B2B Growth Programme

Unlock compound growth in 100 days

Do it yourself

B2B Growth Programme

| Video course

Master the Solid Growth System with this 8-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Bite-sized modules to fit learning into your busy schedule
Crystal-clear explanations make complex growth concepts easy to grasp
Instantly applicable strategies deliver tangible results in your daily work

Best for individuals

Video icon

8h

video course

Time icon

Self-paced

Module white icon

49

lessons

7

modules

Individual access icon

Individual course access

Lifetime update icon

Incl. course updates

Satisfaction guarantee

Done with you

B2B Growth Programme

| Guided implementation

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

Transition from scattered tactics to a structured growth system
Gain a clear understanding of your growth strategy and key metrics
Reach your goals faster with expert guidance and support
Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

Video call icon

14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

B2B Growth Programme

Unlock compound growth in 100 days

B2B Growth Programme

Video course

Master the Solid Growth System with this 8-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Bite-sized modules to fit learning into your busy schedule
Crystal-clear explanations make complex growth concepts easy to grasp
Instantly applicable strategies deliver tangible results in your daily work

Best for individuals

Video icon

8h

video course

Time icon

Self-paced

Module white icon

49

lessons

7

modules

Individual access icon

Individual course access

Lifetime update icon

Incl. course updates

Satisfaction guarantee

B2B Growth Programme

Guided implementation

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

Transition from scattered tactics to a structured growth system
Gain a clear understanding of your growth strategy and key metrics
Reach your goals faster with expert guidance and support
Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

Video call icon

14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

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