CRM

A tool to manage customer relationships and streamline sales processes.

Tracks and organises customer interactions.

Improves retention with personalised outreach.

Centralises data for better decision-making.

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Introduction

A CRM (Customer Relationship Management) system helps organise and track customer interactions to improve relationships and sales efficiency.

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Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

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If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

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Tool category

Sales CRM software

Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

KeapKeap

Keap

Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.

FolkFolk

Folk

Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.

MondayMonday

Monday

Monday.com is a flexible work operating system that combines project management, CRM, and team collaboration into a highly customisable platform for businesses of all sizes.

PipedrivePipedrive

Pipedrive

Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.

HubSpot Sales HubHubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.

More wiki articles

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Wiki

Sales Pipeline

The structured process of managing prospects from lead to customer.

Wiki

Sales Techniques

Methods or strategies used to persuade prospects to buy.

Wiki

BOFU (Bottom of the Funnel)

Convert leads into paying customers with BOFU tactics and offers.

Wiki

Sales Funnel

Guide leads seamlessly through the sales funnel to increase conversions.

Wiki

MOFU (Middle of the Funnel)

Move prospects toward conversion with targeted MOFU content and strategies.

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What we do

Better growth infrastructure

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Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Better growth execution

Video course

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time
Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

Video course

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time

Best for individuals

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Watch at your own pace

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Individual course access

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Lifetime access + updates

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice
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