Marketing

Strategic marketing approaches for driving traffic and conversions. Integrate owned and paid channels to maximise your growth efforts.

MarketingMarketing
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Introduction

Marketing is the engine of customer acquisition and brand growth. This page is your guide to integrating owned and paid media for maximum impact. From driving organic traffic with blogs and SEO to scaling reach with paid campaigns, every resource is designed to help you build sustainable, cost-effective marketing systems. Tailored for SMBs and scale-ups, these strategies focus on real-world application rather than theory.

Paid advertising

Amplify your reach and conversions with effective ad strategies for platforms like Google Ads, Meta Ads, and LinkedIn.

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Paid advertising

Owned media

Build long-term marketing success with owned channels like blogs, websites, SEO, and newsletters, driving organic growth and audience loyalty.

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Owned media

Tool wizards

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Marketing

Tools

See tool wizard
MacWhisper

MacWhisper

Transcription software using AI so it's very good in different language. I use this tool all day long.

Figma

Figma

Create funnel ideas in figma and export to create A/B tests.

Canva

Canva

Create visually stunning content and graphics effortlessly with Canva, enhancing the impact of your marketing materials.

Expert secrets

Expert secrets

Share your knowledge and turn it into a thriving business.

Traffic secrets

Traffic secrets

Master traffic generation with Traffic Secrets by Russell Brunson. Discover strategies to attract your ideal audience and drive consistent traffic to your business.

Breakthrough Advertising

Breakthrough Advertising

Master the psychology behind ads that sell and resonate.

Influence

Influence

Uncover the psychology of persuasion. Learn the six principles of influence to ethically and effectively change minds and drive decisions.

Articles

Go to blog
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Wiki articles

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Viral Marketing

Learn to craft campaigns that spread like wildfire.

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Traffic Sources

Discover and optimise the top traffic sources driving growth.

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Traction (Marketing Channels)

Identify and leverage the best channels to gain traction for your product.

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T-shape Marketer

Develop the skills to become a versatile and impactful T-shaped marketer.

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Growth Hacking

Leverage creative, low-cost tactics to achieve explosive growth.

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Digital Marketing

Explore proven strategies to grow your brand online through SEO, content, and paid ads.

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Direct Traffic

Discover tactics to increase direct traffic and build a loyal audience.

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Copywriting

Write persuasive, action-driven copy that sells and resonates with your audience.

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Content Marketing

Create high-value content that drives traffic, builds authority, and converts readers.

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Click-through-rate

Optimise CTR with techniques to boost engagement and attract clicks.

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Beach Head Market

Learn to dominate your niche and build momentum in the most strategic market segment.

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Affiliate Marketing

Explore how to leverage partnerships to drive traffic, sales, and revenue without upfront costs.

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Frequently asked questions (FAQ)

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Further reading

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Free course

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Free course
Growth Guides
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