Courses

All the digital courses I offer can be found here.

Ecommerce

E-Commerce Growth Fundamentals

An introductory course that helps you understand the big picture of eCommerce growth. Learn to navigate the common pitfalls and discover how to align key growth levers for sustainable success.

Grasp how eCommerce growth components connect and influence each other.

Learn the importance of key metrics and how to leverage them strategically.

Discover the GOAL Tree Model to link all growth aspects for significant results.

Ecommerce

Strategic E-Commerce Growth

A 12-week action plan with strategies to achieve significant growth by optimising AOV, conversion rates, and traffic.

Set up and execute a plan for exponential growth.

Increase AOV, improve conversion rates, and scale traffic effectively.

Create and implement a customised 12-week growth plan.

Ecommerce

Klaviyo Email Marketing

Learn to strategically use Klaviyo’s email flows to accelerate your eCommerce growth. This course teaches you how to build personalised email automation aligned with the customer journey, increasing conversions and fostering customer loyalty.

Build an email strategy aligned with the customer journey

Increase conversions with personalised email flows

Boost retention and encourage repeat purchases through effective email automation

All

Productivity for Marketers

Enhance your productivity with practical strategies, tools, and workflows tailored for marketers. Learn to manage your time, minimise distractions, and plan effectively to achieve your goals efficiently.

Implement time management techniques to maximise productivity

Utilise productivity tools and optimise workflows

Set and achieve goals through effective planning and focus

Ecommerce

A/B testing

Master the art of A/B testing to optimise your eCommerce website and marketing campaigns. This practical course teaches you how to conduct research, plan and design tests, set them up, and analyse results to improve conversion rates and customer experience.

Learn how to conduct effective research to identify testing opportunities

Understand how to plan, design, and set up A/B tests to optimise performance

Gain the skills to analyse test results and make data-driven improvements