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In this full course, you’ll learn my exact method for B2B growth. Follow along in 12 practical steps and see exactly what I’d do in 12 weeks to grow your business.
You’ll leave with a 12-week plan, a set of practical examples, and tools to apply the Solid Growth system in your company, ready to drive predictable growth.
B2B marketers and growth leads who want a proven, step-by-step approach to grow demand, funnel, pipeline, and customer value with a repeatable system.
If you can’t make or influence changes across the funnel, this course isn’t for you. You’ll need the ability to test ideas and collaborate with sales teams.
Best for marketers who want a complete, self-paced system they can follow at their own pace, with examples and principles for any B2B growth stage.
You’ll leave with a 12-week plan, a set of practical examples, and tools to apply the Solid Growth system in your company, ready to drive predictable growth.
Follow a real-life style case study to see how the strategy works in practice, backed by real data and examples you can adapt to your own context.
Learn principles and examples you can apply to small teams, fast-growing scale-ups, or corporates, adapting the approach to fit your organisation.
In this full course, you’ll learn my exact method for B2B growth. Follow along in 12 practical steps and see exactly what I’d do in 12 weeks to grow your business.
Self-paced video course in English with Dutch and English subtitles. Clear voiceover, slides, and step-by-step examples.
Approx. 9 hours total. Complete at your own pace, in one go or across several sessions.
No prior knowledge needed, but you should be able to influence or make changes across the full funnel, either directly or with team support.
1x Full course access, instantly available after purchase. Includes calculators, checklists, and worksheets to apply content right away.
Start learning today. As soon as you purchase, you’ll get full access to all lessons, templates and resources.
Fill out the short form so I can review your situation. You’ll get a tailored quick wins plan, and at the end you can book a meeting to walk through it together.
Choose a time that works for you. We’ll explore your goals, challenges and options to work together.
This is the same framework I use with every B2B team I work with. It covers the core growth engines that matter and brings structure to an the large domain of growth.
Growth marketing
Attract the right leads and build awareness before they’re ready to buy.
Growth marketing
Turn attention into sales-ready leads through effective funnel design.
Growth marketing
Move deals faster and improve conversion rates between sales stages.
Growth marketing
Build better client relationships at scale. Increasing customer value increases profit by a lot.
This is the follow-up to the free Growth foundations course. If you’ve completed that, this is where you go next. The format, style, and delivery are exactly the same; just a lot deeper, with more examples and practical steps to apply straight away.
We’ll work through the entire customer journey across the four growth engines: demand generation, marketing funnel, sales pipeline, and customer value. Inside each engine, you’ll follow a clear 12-step framework designed to improve every metric by at least 10%. It’s the same approach I use when I run growth for B2B teams.
The course is built to be super practical. You won’t just hear what to do. I’ll show you exactly how to do it, with real examples from my own work. You’ll see the thinking, the tactics, and the execution. You can follow along step-by-step or jump into the areas that matter most to you right now.
Every step comes with tactics you can implement immediately. Whether it’s tightening your targeting, improving lead quality, fixing conversion bottlenecks, or increasing customer value, you’ll see how small, simple changes compound into big results.
You’ll also learn how to diagnose where the biggest gains are in your funnel and prioritise your actions. This is about making the right changes in the right order, so you get measurable progress without overwhelming your team.
The examples are varied so you can see what works in different context: small teams, scale-ups, or corporate marketing environments. And for each, I’ll explain how to adapt the tactic so it fits your team’s resources, tools, and process.
The end goal is that you finish with a 12-week plan, built for your company, and the confidence to execute it. You’ll know exactly what to do next Monday, and you’ll have the clarity to keep improving each quarter.
If you want to see if the format and style of the videos fit you before buying, sign up for the free Growth foundations course. It’s the same platform, the same teaching style, and the same direct, example-driven approach.
If you want to buy more licenses for your team, please contact me.
You jump on new ideas you see online and try them today without a plan. Results spike then fade, and it is hard to explain what worked. You want a simple system that shows what to do next.
You run one channel really well, LinkedIn Ads, Google Ads, SEO, or content. You drive traffic and leads, yet revenue still feels far away. You want to link your work to the funnel, the pipeline, and customer value.
You use all four engines together and work from a clear plan. You test small changes, track the 12 metrics, and lift each one by 10%. Results stack up and the team knows what to do next.
I work fast, focus on the root causes, and leave your team with a system they can actually run.
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I’ve scaled as a founder, not just as a head of growth.
10 years experience in teaching growth in a simple way.
Strategiefabriek
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Springlab
Founders
Timepath
Transpack Packaging
Nestmanager
Replicable
Natuurlijk Presteren
Easy Ergonomics
Snappcar
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Kees de Boekhouder
Bridgefund
Ligo
Cortazu
Klup
Amberscript
Soft Revolt
Suite 702
Polaris Growth
Woolsocks
SOPHIA MAE
Lofty Manner
DoubleSmart
Koffievoordeel
The Talent Institute
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Mooie Boules
Prodos
Smyle
Uncover legal
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Yaya
Friesland Campina
NU
Decathlon
Over the past 15 years, I’ve worked with hundreds of marketers across different industries. Here's what clients, participants or former colleagues have to say.
By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away. Would highly recommend to any start-up or B2B business looking to get to that next level.
Robert Vernacchio
Really enjoyed the training. You can work at your own pace and the content is very relevant to refresh my 'growth' knowledge and learn new things!
Joanne Jongens
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Klaas Joosten
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Candice Lo
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
Tess Lucassen
It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out. And I gained insights on how to approach scaling, starting my projects.
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Aleksei Zikin
This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.
Thomas van der Kleij
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
Lila Becker
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Jack Jenkins
Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.
Nino van Viegen
It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!
Erik Oosterom
Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.
Rafaella Heuvelmans
Great course for those who want to start optimising their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!
Noor Jansen
The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.
Peter-Paul de Leeuw
Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.
Olaf Arkauer
The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.
Michelle Wolters
We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.
Menno van Gerven
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
Marloes van Gasteren
You’ll leave with a 12-week plan, a set of practical examples, and tools to apply the Solid Growth system in your company, ready to drive predictable growth.
B2B marketers and growth leads who want a proven, step-by-step approach to grow demand, funnel, pipeline, and customer value with a repeatable system.
If you can’t make or influence changes across the funnel, this course isn’t for you. You’ll need the ability to test ideas and collaborate with sales teams.
Best for marketers who want a complete, self-paced system they can follow at their own pace, with examples and principles for any B2B growth stage.
You’ll leave with a 12-week plan, a set of practical examples, and tools to apply the Solid Growth system in your company, ready to drive predictable growth.
Follow a real-life style case study to see how the strategy works in practice, backed by real data and examples you can adapt to your own context.
Learn principles and examples you can apply to small teams, fast-growing scale-ups, or corporates, adapting the approach to fit your organisation.
In this full course, you’ll learn my exact method for B2B growth. Follow along in 12 practical steps and see exactly what I’d do in 12 weeks to grow your business.
