Sales Techniques

Methods or strategies used to persuade prospects to buy.

Build rapport with potential customers.

Address pain points with tailored solutions.

Close deals effectively with proven tactics.

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Introduction

Sales techniques are strategies used to engage prospects, address objections, and close deals effectively, such as consultative selling.

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Tool category

Sales CRM software

Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

KeapKeap

Keap

Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.

FolkFolk

Folk

Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.

MondayMonday

Monday

Monday.com is a flexible work operating system that combines project management, CRM, and team collaboration into a highly customisable platform for businesses of all sizes.

PipedrivePipedrive

Pipedrive

Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.

HubSpot Sales HubHubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.

More wiki articles

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Wiki

Sales Funnel

Guide leads seamlessly through the sales funnel to increase conversions.

Wiki

MOFU (Middle of the Funnel)

Move prospects toward conversion with targeted MOFU content and strategies.

Wiki

BOFU (Bottom of the Funnel)

Convert leads into paying customers with BOFU tactics and offers.

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CRM

A tool to manage customer relationships and streamline sales processes.

Wiki

Sales Pipeline

The structured process of managing prospects from lead to customer.

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Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Self-paced training to learn the compound growth methodology.
Learn the 4 growth engines through real-world examples.
Designed for individuals who want to apply the system themselves.
Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Compound Growth Programme

Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.

Video course

B2B Compound Growth Course

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Self-paced training to learn the compound growth methodology.
Learn the 4 growth engines through real-world examples.
Designed for individuals who want to apply the system themselves.

Best for individuals

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Watch at your own pace

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Individual course access

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Lifetime access + updates

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Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations
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