Sales Techniques

Methods or strategies used to persuade prospects to buy.

Build rapport with potential customers.

Address pain points with tailored solutions.

Close deals effectively with proven tactics.

Solid Growth logo

Introduction

Sales techniques are strategies used to engage prospects, address objections, and close deals effectively, such as consultative selling.

Icon for video lessons

Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Tool audit icon

No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge

Keep reading

Topic

Marketing funnel

Convert traffic into qualified leads and booked meetings. Stronger landing pages and lead flows make every visit more valuable.

See topic
Marketing funnel
Tool category

Sales CRM software

Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.

See tool category

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

Student icon

1,500 marketers trained since 2015

Exited 6 companies

KeapKeap

Keap

Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.

FolkFolk

Folk

Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.

MondayMonday

Monday

Monday.com is a flexible work operating system that combines project management, CRM, and team collaboration into a highly customisable platform for businesses of all sizes.

PipedrivePipedrive

Pipedrive

Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.

HubSpot Sales HubHubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.

More wiki articles

Go to wiki
Wiki

MOFU (Middle of the Funnel)

Move prospects toward conversion with targeted MOFU content and strategies.

Wiki

Sales Pipeline

The structured process of managing prospects from lead to customer.

Wiki

Sales Funnel

Guide leads seamlessly through the sales funnel to increase conversions.

Wiki

Sales Objections

Concerns or barriers preventing a prospect from making a purchase.

Wiki

BOFU (Bottom of the Funnel)

Convert leads into paying customers with BOFU tactics and offers.

No items found.
Who wrote this content?
45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

Group icon

Best for teams

Accountability icon

A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.