Efficient Lead Qualification
Improved Sales & Marketing Alignment:
Higher sales pipeline conversion
BANT is a simple but powerful framework that helps salespeople (and marketers!) determine if a lead is qualified and likely to become a customer. It stands for:
Why BANT Matters for Marketers
As a marketer, your goal is to generate leads for your sales team. But not all leads are created equal. Some leads are simply not a good fit for your business. They might be too small, not have the budget, or not be ready to buy.
By using BANT to qualify leads, you can help your sales team focus their time and energy on the leads that are most likely to convert into customers. This means more efficient use of resources, higher conversion rates, and ultimately, more revenue for your business.
How to Use BANT
You can use BANT in a few different ways:
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
BANT in Action: An Example
Imagine you're marketing a software product that helps businesses automate their marketing tasks. A qualified lead according to BANT might look like this:
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Increase how much each customer is worth. Improve retention, pricing, or upsell to grow revenue without needing more leads.
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Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Guide leads seamlessly through the sales funnel to increase conversions.
The structured process of managing prospects from lead to customer.
A tool to manage customer relationships and streamline sales processes.
Convert leads into paying customers with BOFU tactics and offers.
Methods or strategies used to persuade prospects to buy.
Move prospects toward conversion with targeted MOFU content and strategies.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
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