Content displayed immediately without scrolling, crucial for grabbing user attention.
Focus on key messaging above the fold.
Increase engagement with strong visuals.
Optimise for conversions with clear CTAs.
Above the Fold refers to the visible area of a webpage before scrolling. It is prime space for capturing attention and conveying key messages.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
Optimise your marketing funnel to convert more leads into customers. This module explores strategies for improving submission rates, activating leads, and increasing booking rates.
See topicCreate high-converting landing pages and websites to attract and engage potential customers. Design professional pages without coding skills and optimise them for conversions.
See tool category15 years experience
1,500 marketers trained since 2015
Exited 6 companies
For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth. I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers
Build high-converting landing pages in minutes with Unbounce, offering drag-and-drop design, A/B testing, and customisable templates for campaigns.
Build and optimise landing pages with Leadpages, offering an intuitive drag-and-drop interface, mobile responsiveness, and conversion tracking.
Create and optimise landing pages with Instapage, designed for marketers needing advanced tools for A/B testing, analytics, and team collaboration.
Quickly build stunning websites with Squarespace, ideal for marketers prioritising aesthetics and simplicity.
Build highly customisable websites with WordPress, perfect for marketers needing flexibility and control.
Design and launch stunning websites without coding using Webflow, built for creativity and control.
Craft CTAs that drive engagement and action across platforms.
Build landing pages that turn visitors into leads with targeted CTAs and design.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme