Direct Traffic

Drive more direct traffic by building audience loyalty and brand recognition.

Build a strong, memorable online presence.

Reduce dependency on paid campaigns.

Increase brand-driven traffic consistently.

Solid Growth logo

Introduction

Direct traffic refers to users who visit your site directly by typing the URL or using bookmarks, often indicating brand awareness.

Icon for video lessons

Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Tool audit icon

No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge

Keep reading

Topic

Growth Foundations

Optimise the engine room of growth. Tools, workflows, and systems to streamline operations and reduce fires, tailored for growth teams.

See topic
Growth Foundations
Tool category

Traffic & website

Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.

See tool category

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

Student icon

1,500 marketers trained since 2015

Exited 6 companies

SEMrushSEMrush

SEMrush

SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.

UnbounceUnbounce

Unbounce

Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.

SurferSEOSurferSEO

SurferSEO

SurferSEO is an AI-powered content optimisation tool that helps businesses create SEO-friendly content by analysing top-ranking pages and providing real-time suggestions.

SquarespaceSquarespace

Squarespace

Squarespace is an all-in-one website builder with modern templates, built-in eCommerce, and hosting solutions.

WordPressWordPress

WordPress

WordPress is the world’s most popular CMS, offering full control over website design, functionality, and scalability.

LeadpagesLeadpages

Leadpages

Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.

More wiki articles

Go to wiki
Wiki

Traffic Sources

Uncover and optimise traffic channels that drive growth effectively.

Wiki

Paid Traffic

Launch paid campaigns that deliver scalable, high-ROI results.

Wiki

Ad Spend

Allocate ad budgets wisely to maximise returns and cut waste.

Wiki

Lead Magnet

Create lead magnets that attract high-quality prospects to your business.

Wiki

Traction (Marketing Channels)

Identify and refine marketing channels that drive consistent traction.

Wiki

Call-to-Action (CTA)

Craft CTAs that drive engagement and action across platforms.

Traction (channels)
Book summary & review

Traction (channels)

Gabriel Weinberg

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

Hacking growth
Book summary & review

Hacking growth

Sean Ellis

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Expert secrets
Book summary & review

Expert secrets

Russel Brunson

Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.

Breakthrough Advertising
Book summary & review

Breakthrough Advertising

Eugene M. Schwartz

Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.

Lean Startup
Book summary & review

Lean Startup

Eric Ries

Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.

Who wrote this content?
45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

Group icon

Best for teams

Accountability icon

A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.