Create lead magnets that attract high-quality prospects to your business.
Offer value to incentivise signups.
Build a targeted email list effectively.
Engage leads with relevant follow-ups.
A lead magnet is a valuable resource, like a guide or template, offered in exchange for contact details to attract and convert leads.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
Growth strategy is about leveraging the right factors to drive exponential results. By optimising key growth engines, businesses can create compounding effects that accelerate long-term success.
See topicCapture valuable lead information with customisable forms and lead capture tools. Gather contact details, qualify leads, and segment your audience for targeted marketing campaigns.
See tool category15 years experience
1,500 marketers trained since 2015
Exited 6 companies
For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth. I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers
Boost conversions with Justuno’s smart pop-ups, exit-intent offers, and customisable banners, designed to maximise eCommerce revenue.
Simplify consent management with CookieYes, ensuring compliance with privacy laws like GDPR and CCPA.
Boost conversion rates with OmniConvert, offering personalisation and testing tools for better results.
Manage cookie compliance effortlessly with Cookiebot, a trusted tool for GDPR and CCPA adherence.
Optimise your website with VWO, providing tools for A/B testing, heatmaps, and advanced conversion analytics.
Create interactive forms and surveys with Typeform, boosting engagement and collecting actionable insights.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme