Optimise decisions with scientific A/B testing strategies and tools.
Test multiple elements to improve UX.
Use data to inform design choices.
Validate ideas before full implementation.
A/B testing compares two variations of a webpage or campaign to determine which performs better based on user behaviour and metrics.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
Learn how to generate qualified traffic and increase engagement with your website and content. This module explores strategies for attracting your ideal customers and converting them into leads.
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Gain a deep understanding of your customers and their behaviour. Analyse website traffic, visualise user interactions with heatmaps, and gather valuable feedback through surveys and reporting tools to make data-driven decisions.
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15 years experience
1,500 marketers trained since 2015
Exited 6 companies
For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth. I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers
Drive product-led growth with Amplitude, providing analytics to track user journeys, identify trends, and optimise features.
Boost customer loyalty and reduce churn with effective retention strategies.
A measure of the profitability of an investment relative to its cost.
Reduce CAC while increasing lead and sales efficiency.
Drive user activation with strategies that encourage first-time success.
Increase AOV through upselling, bundling, and personalisation strategies.
Identify the key moment where users see value and boost engagement.
Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme
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