Optimise decisions with scientific A/B testing strategies and tools.
Test multiple elements to improve UX.
Use data to inform design choices.
Validate ideas before full implementation.
A/B testing compares two variations of a webpage or campaign to determine which performs better based on user behaviour and metrics.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Get more of the right people to your site — and keep them there. Focus your efforts on the channels and tactics that match your stage and stay profitable while you scale.
See topic
Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool category.png)
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
.jpeg)
.jpeg)
.jpeg)
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.
Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.
Track and analyse session data to improve site engagement and usability.
Achieve success with Specific, Measurable, Achievable, Relevant, and Timely goals.
Minimise churn by enhancing retention with proven strategies.
Identify the key moment where users see value and boost engagement.
The actions and decisions made by users on a platform or website.
Use heatmaps to track user behaviour and optimise your site experience.
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
.png)
.png)
