Sessions

Understand session metrics and use them to optimise user engagement.

Growth Guides

Sub-topics

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Conversion optimisation

Boost your business with actionable strategies for conversion optimisation. Learn how to tweak, test, and refine every detail to maximise results.

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Conversion optimisation

A/B testing

Test and refine your strategies with A/B testing to discover what works best for your audience.

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A/B testing

Wiki articles

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Ad Spend

Master the art of allocating ad budgets for maximum ROI across platforms.

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Cost Per Click (CPC)

Reduce ad spend waste and maximise results with smarter CPC strategies.

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Cost-per-Mille

Understand CPM metrics and learn to optimise impressions for better ROI.

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Customer Acquisition Costs (CAC)

Calculate and lower CAC to scale your business sustainably and profitably.

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Impressions

Understand impressions metrics and how to turn visibility into action.

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Keyword Strategy

Create an effective keyword strategy to rank higher and attract the right audience.

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Paid Traffic

Master paid traffic campaigns that deliver high ROI and scalability.

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Retargeting

Re-engage lost prospects with high-impact retargeting strategies.

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SEA

Drive results with targeted Search Engine Advertising strategies.

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Sessions

Understand session metrics and use them to optimise user engagement.

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