Minimise churn by enhancing retention with proven strategies.
Identify patterns leading to drop-offs.
Build proactive outreach campaigns.
Improve customer satisfaction and loyalty.
Churn tracks the rate at which customers stop using a product or service, highlighting retention challenges and growth opportunities.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Help your sales team close more deals, faster. Better handoff, sharper calls, clearer proposals — fewer delays, more wins.
See topicInsights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool categoryI’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Map and refine each touchpoint to create seamless, engaging customer experiences.
Increase AOV through upselling, bundling, and personalisation strategies.
The actions and decisions made by users on a platform or website.
Boost customer loyalty and reduce churn with effective retention strategies.
Increase the value of each customer relationship through targeted strategies.
Refine your funnel to improve conversion rates and grow revenue effectively.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.