Churn

Minimise churn by enhancing retention with proven strategies.

Identify patterns leading to drop-offs.

Build proactive outreach campaigns.

Improve customer satisfaction and loyalty.

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Introduction

Churn tracks the rate at which customers stop using a product or service, highlighting retention challenges and growth opportunities.

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

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No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge

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Topic

Sales pipeline

Help your sales team close more deals, faster. Better handoff, sharper calls, clearer proposals — fewer delays, more wins.

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Sales pipeline
Tool category

User behaviour tools

Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Microsoft ClarityMicrosoft Clarity

Microsoft Clarity

Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.

Google AnalyticsGoogle Analytics

Google Analytics

Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.

AmplitudeAmplitude

Amplitude

Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.

Looker StudioLooker Studio

Looker Studio

Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.

OmniConvertOmniConvert

OmniConvert

OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.

MetorikMetorik

Metorik

Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.

More wiki articles

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Wiki

Customer journey

Map and refine each touchpoint to create seamless, engaging customer experiences.

Wiki

Average Order Value (AOV)

Increase AOV through upselling, bundling, and personalisation strategies.

Wiki

User Behaviour

The actions and decisions made by users on a platform or website.

Wiki

Retention

Boost customer loyalty and reduce churn with effective retention strategies.

Wiki

Lifetime Value (LTV)

Increase the value of each customer relationship through targeted strategies.

Wiki

Conversion Rate

Refine your funnel to improve conversion rates and grow revenue effectively.

The Ultimate Blueprint
Book summary & review

The Ultimate Blueprint

Keith J. Cunningham

Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.

Measure What Matters
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Measure What Matters

John Doerr

Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.

Lean Analytics
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Lean Analytics

Alistair Croll

Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.

Good Strategy Bad Strategy
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Good Strategy Bad Strategy

Richard Rumelt

Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.

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45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

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A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

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