API

A set of rules enabling software systems to communicate with each other.

Streamline processes with software integration.

Automate workflows for efficiency.

Expand capabilities by connecting tools.

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Introduction

An API (Application Programming Interface) allows software systems to communicate and share data, enabling integrations and automation.

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

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No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge

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Topic

Marketing funnel

Convert traffic into qualified leads and booked meetings. Stronger landing pages and lead flows make every visit more valuable.

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Marketing funnel
Tool category

Automation & low-code

Automate repetitive tasks and streamline processes with powerful workflow tools. Reduce manual work, improve efficiency, and create scalable automations that keep your business running smoothly.

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

ZapierZapier

Zapier

Zapier is the leading no-code automation platform that connects apps and services to automate repetitive tasks without coding.

AirtableAirtable

Airtable

Airtable is a no-code relational database and collaboration tool that combines the flexibility of spreadsheets with powerful automation and integrations.

MakeMake

Make

Make (formerly Integromat) is a powerful workflow automation tool that allows users to build complex, multi-step automations with a visual drag-and-drop interface.

PipedreamPipedream

Pipedream

PipeDream is a developer-friendly automation tool that enables users to build, test, and deploy workflows using JavaScript and API-based integrations.

More wiki articles

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Wiki

Prompt Engineering

Master prompting techniques to achieve better outcomes in workflows.

Wiki

Automation

Using technology to perform tasks with minimal human intervention.

Wiki

Zap

An automated workflow in Zapier connecting apps and tasks.

SYSTEMology
Book summary & review

SYSTEMology

David Jenyns

Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.

Work The System
Book summary & review

Work The System

Sam Carpenter

Build clarity and operational efficiency by systemising your processes and freeing up your time for growth.

Who wrote this content?
45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

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Best for teams

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A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

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