Master prompting techniques to achieve better outcomes in workflows.
Use clear, direct prompts for clarity.
Guide users toward desired actions.
Apply prompting in decision-making scenarios.
In the world of AI, a prompt is simply an instruction or input you give to an AI model to generate a response. Think of it as a question or command that guides the AI towards the output you want. This could be anything from "Write a poem about a cat" to "Translate this sentence into Spanish" or "Generate a code snippet for a login form." The quality of your prompt directly impacts the quality of the AI's response.
Prompt engineering is the process of designing and refining these prompts to get the best possible results from an AI model. It's about understanding how the AI interprets language and then crafting your input in a way that elicits the most accurate, relevant, and creative output.
As AI becomes more integrated into various tools and applications, prompt engineering is becoming increasingly crucial. It allows you to:
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
Prompt engineering is a skill that takes practice, but with these tips, you can start getting better results from your AI interactions.
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
Convert more visitors into real leads by mapping, fixing and optimising every step of your marketing funnel.
See topicStreamline your workflows and save time with the best automation tools. This guide helps you choose the right ones for your business.
See tool category15 years experience
1,500 marketers trained since 2015
Exited 6 companies
For over 15 years, I have been working at the intersection of marketing, sales, and business systems, helping companies achieve predictable, structured growth. My journey began in 2010 when I founded my first company. Since then, I have started and exited multiple businesses, advised global brands, and developed growth strategies that have generated millions in revenue.
My go-to automation platform, Zapier connects your favourite apps and automates tasks like sending emails and updating spreadsheets. It's perfect for beginners needing a wide range of integrations, with a user-friendly interface.
Make (formerly Integromat) is an automation platform with visual workflow building and powerful features like data manipulation and custom apps. A good balance of user-friendliness and advanced functionality.
This automation platform is more technical and requires coding knowledge to connect apps and automate workflows. It's ideal for developers and technical users who need a high degree of flexibility and customisation.
A set of rules enabling software systems to communicate with each other.
An automated workflow in Zapier connecting apps and tasks.
Using technology to perform tasks with minimal human intervention.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Satisfaction guarantee
Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.
Best for teams
8h
video course
14
week programme