Master prompting techniques to achieve better outcomes in workflows.
Use clear, direct prompts for clarity.
Guide users toward desired actions.
Apply prompting in decision-making scenarios.
In the world of AI, a prompt is simply an instruction or input you give to an AI model to generate a response. Think of it as a question or command that guides the AI towards the output you want. This could be anything from "Write a poem about a cat" to "Translate this sentence into Spanish" or "Generate a code snippet for a login form." The quality of your prompt directly impacts the quality of the AI's response.
Prompt engineering is the process of designing and refining these prompts to get the best possible results from an AI model. It's about understanding how the AI interprets language and then crafting your input in a way that elicits the most accurate, relevant, and creative output.
As AI becomes more integrated into various tools and applications, prompt engineering is becoming increasingly crucial. It allows you to:
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
Prompt engineering is a skill that takes practice, but with these tips, you can start getting better results from your AI interactions.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Convert traffic into qualified leads and booked meetings. Stronger landing pages and lead flows make every visit more valuable.
See topicAutomate repetitive tasks and streamline processes with powerful workflow tools. Reduce manual work, improve efficiency, and create scalable automations that keep your business running smoothly.
See tool categoryI’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Zapier is the leading no-code automation platform that connects apps and services to automate repetitive tasks without coding.
Airtable is a no-code relational database and collaboration tool that combines the flexibility of spreadsheets with powerful automation and integrations.
Make (formerly Integromat) is a powerful workflow automation tool that allows users to build complex, multi-step automations with a visual drag-and-drop interface.
PipeDream is a developer-friendly automation tool that enables users to build, test, and deploy workflows using JavaScript and API-based integrations.
An automated workflow in Zapier connecting apps and tasks.
A set of rules enabling software systems to communicate with each other.
Using technology to perform tasks with minimal human intervention.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
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A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.