Reduce bounce rates and enhance site engagement with actionable solutions.
Identify why users leave your site early.
Improve conversions by reducing friction.
Boost engagement with optimised pages.
Bounce rate measures the percentage of users who leave a website after viewing only one page, highlighting potential engagement issues.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool categorySolid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.
Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.
Boost customer loyalty and reduce churn with effective retention strategies.
Optimise every touchpoint for better conversions across your sales funnel.
Track and analyse session data to improve site engagement and usability.
Increase the value of each customer relationship through targeted strategies.
Research focused on understanding user behaviours, motivations, and needs.
The actions and decisions made by users on a platform or website.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.
In just four weeks, we transform the operational chaos in your marketing and sales so your team can stop firefighting and focus on real growth.
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.
Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Best for individuals
Watch at your own pace
Individual course access
Lifetime access + updates
Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.