A tool for collecting user feedback or opinions.
Understand user needs through direct input.
Use responses to refine strategies.
Build engagement by acting on feedback.
A survey is a structured method for gathering user feedback. It helps businesses understand customer needs and improve offerings.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Get more of the right people to your site — and keep them there. Focus your efforts on the channels and tactics that match your stage and stay profitable while you scale.
See topicInsights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool categoryI’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Optimise decisions with scientific A/B testing strategies and tools.
Reduce CAC while increasing lead and sales efficiency.
A visual tool showing how far users scroll on a webpage.
Achieve success with Specific, Measurable, Achievable, Relevant, and Timely goals.
The process of analysing data to make informed business decisions.
Minimise churn by enhancing retention with proven strategies.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.