Reduce CAC while increasing lead and sales efficiency.
Understand acquisition costs across channels.
Optimise campaigns for lower costs.
Improve ROI by lowering acquisition expenses.
CAC measures the cost of acquiring a new customer by dividing total marketing expenses by the number of new customers gained.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
Learn how to optimise your sales pipeline to convert more qualified leads into paying customers. This module explores strategies for improving qualification rates, offer rates, and win rates.
See topic
Gain a deep understanding of your customers and their behaviour. Analyse website traffic, visualise user interactions with heatmaps, and gather valuable feedback through surveys and reporting tools to make data-driven decisions.
See tool category.png)
Hi, I'm Ewoud!
For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth. I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers
Drive product-led growth with Amplitude, providing analytics to track user journeys, identify trends, and optimise features.
Optimise every touchpoint for better conversions across your sales funnel.
Increase AOV through upselling, bundling, and personalisation strategies.
Map and refine each touchpoint to create seamless, engaging customer experiences.
A measure of the profitability of an investment relative to its cost.
John Doerr
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Bill Aulet
Follow a structured approach to launch and grow a startup using 24 proven steps that guide you to success.
Gino Wickman
Discover actionable frameworks to align your team, prioritise efforts, and drive sustainable business momentum.
Eric Ries
Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.
Alistair Croll
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Richard Rumelt
Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.
Master the Solid Growth System with this 8-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Best for individuals
8h
video course
Self-paced
49
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
Master the Solid Growth System with this 8-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Best for individuals
8h
video course
Self-paced
49
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
.png)
.png)
