Click-through-rate

Optimise CTR to improve engagement and drive actionable user responses.

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Growth Guides

What does 'click-through-rate' mean?

Click-through-rate (CTR) measures the percentage of users who click on a link compared to those who see it, helping assess ad performance.

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Affiliate Marketing

Drive traffic and sales with partnerships through affiliate marketing.

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Before and After State

A framework showing the transformation a product or service delivers.

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A/B testing

Optimise decisions with scientific A/B testing strategies and tools.

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Traction (channels)

Traction (channels)

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

Hacking growth

Hacking growth

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Traffic secrets

Traffic secrets

Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.

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Expert secrets

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Breakthrough Advertising

Breakthrough Advertising

Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.

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Traction (channels)
Gabriel Weinberg

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

Traction (channels)
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Acquisition

Strategic marketing approaches for driving traffic and conversions. Integrate owned and paid channels to maximise your growth efforts.

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Acquisition
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