Optimise CTR to improve engagement and drive actionable user responses.
Test CTAs to maximise engagement.
Increase clicks with compelling visuals.
Turn impressions into meaningful traffic.
Click-through-rate (CTR) measures the percentage of users who click on a link compared to those who see it, helping assess ad performance.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
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Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.
Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.
Research focused on understanding user behaviours, motivations, and needs.
A visual tool showing how far users scroll on a webpage.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Increase AOV through upselling, bundling, and personalisation strategies.
The process of compiling and presenting data for analysis and insights.
Maximise profitability per order with pricing and upselling strategies.
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Best for individuals
Watch at your own pace
Individual course access
Lifetime access + updates
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
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