Optimise CTR to improve engagement and drive actionable user responses.
Test CTAs to maximise engagement.
Increase clicks with compelling visuals.
Turn impressions into meaningful traffic.
CTR is the percentage of people who see your ad or link and actually click on it. If 1,000 people see your ad and 20 click, that’s a 2% CTR. For me, CTR is one of the best early signals of whether your message is working. If your CTR is low, it usually means your hook is weak, your offer isn’t clear, or you're targeting the wrong people. I use CTR to kill bad ads early — it saves time and budget. If no one clicks, no one converts. Simple as that.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Get more of the right people to your site — and keep them there. Focus your efforts on the channels and tactics that match your stage and stay profitable while you scale.
See topicInsights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool categoryI’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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The actions and decisions made by users on a platform or website.
Reduce CAC while increasing lead and sales efficiency.
Maximise profitability per order with pricing and upselling strategies.
Essential measurements used to evaluate performance and growth.
The process of analysing data to make informed business decisions.
Optimise decisions with scientific A/B testing strategies and tools.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.