Click-through-rate

Optimise CTR to improve engagement and drive actionable user responses.

Test CTAs to maximise engagement.

Increase clicks with compelling visuals.

Turn impressions into meaningful traffic.

Growth Guides

What does 'click-through-rate' mean?

Click-through-rate (CTR) measures the percentage of users who click on a link compared to those who see it, helping assess ad performance.

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Beach Head Market

Target your niche strategically to dominate your initial market.

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Customer Acquisition Costs (CAC)

Reduce CAC while increasing lead and sales efficiency.

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UTMs

Track campaign performance with clear and precise UTM tagging.

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Traction (channels)

Traction (channels)

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

Hacking growth

Hacking growth

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Traffic secrets

Traffic secrets

Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.

Expert secrets

Expert secrets

Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.

Breakthrough Advertising

Breakthrough Advertising

Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.

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Traction (channels)
Gabriel Weinberg

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

Traction (channels)
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Acquisition

Strategic marketing approaches for driving traffic and conversions. Integrate owned and paid channels to maximise your growth efforts.

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Acquisition
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