OMTM (One Metric That Matters)

Focus on the key metric that defines success for your business.

Align your team around measurable progress.

Prioritise resources toward high-value outcomes.

Adapt your metric as goals evolve.

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Introduction

OMTM is a single, most important metric that aligns teams and drives focus toward achieving critical business objectives.

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

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Toolstack set up properly

The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.

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Growth challenge

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Topic

Growth Strategy

Growth strategy is about leveraging the right factors to drive exponential results. By optimising key growth engines, businesses can create compounding effects that accelerate long-term success.

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Growth Strategy
Tool category

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

15 years experience

1,500 marketers trained since 2015

Exited 6 companies

For over 15 years, I have been working at the intersection of marketing, sales, and business systems, helping companies achieve predictable, structured growth. My journey began in 2010 when I founded my first company. Since then, I have started and exited multiple businesses, advised global brands, and developed growth strategies that have generated millions in revenue.

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About us
Compound Growth Programme

Unlock compound growth in 100 days

Do it yourself

Compound Growth Programme

| Video course

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Learn at your own pace and fit it around your schedule.
Learn the 4 growth engines through real-world examples.
Implement yourself with templates and resources.

Best for individuals

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9h

video course

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Self-paced

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45

lessons

7

modules

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Individual course access

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Incl. course updates

Satisfaction guarantee

Done with you

Compound Growth Programme

| Guided implementation

Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.

Get live expert support to apply the system to your business.
Learn the 4 growth engines by applying them directly to your business.
We implement it together in six workshops.
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Best for teams

Video icon

8h

video course

Time icon

14

week programme

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14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

Compound Growth Programme

Unlock compound growth in 100 days

Video course

Best for individuals

Video icon

9h

video course

Time icon

Self-paced

Module white icon

45

lessons

7

modules

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Satisfaction guarantee

Compound Growth Programme

Guided implementation

Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.

Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

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