Focus on the key metric that defines success for your business.
Align your team around measurable progress.
Prioritise resources toward high-value outcomes.
Adapt your metric as goals evolve.
OMTM is a single, most important metric that aligns teams and drives focus toward achieving critical business objectives.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
Growth strategy is about leveraging the right factors to drive exponential results. By optimising key growth engines, businesses can create compounding effects that accelerate long-term success.
See topic15 years experience
1,500 marketers trained since 2015
Exited 6 companies
For over 15 years, I have been working at the intersection of marketing, sales, and business systems, helping companies achieve predictable, structured growth. My journey began in 2010 when I founded my first company. Since then, I have started and exited multiple businesses, advised global brands, and developed growth strategies that have generated millions in revenue.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Satisfaction guarantee
Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.
Best for teams
8h
video course
14
week programme