MQL

Generate high-quality leads with Marketing Qualified Lead frameworks.

Focus marketing resources on qualified leads.

Improve targeting to refine lead quality.

Nurture leads to move them through the funnel.

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Introduction

A Marketing Qualified Lead (MQL) is a prospect who has shown interest in your offerings and is more likely to become a customer.

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Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

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If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

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Topic

Working smarter

Eliminate repetitive tasks, automate busywork, and implement systems that free up time for strategic work that actually drives growth.

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Working smarter
Tool category

Lead generation tools

Lead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

LemlistLemlist

Lemlist

Lemlist is a sales engagement and cold outreach platform that helps businesses automate personalised email campaigns, follow-ups, and LinkedIn outreach to improve response rates.

ApolloApollo

Apollo

Apollo.io is a sales intelligence and engagement platform that helps B2B sales teams find leads, enrich data, and automate outreach.

ManyChatManyChat

ManyChat

ManyChat is a chatbot and automation platform designed to help businesses engage customers via Facebook Messenger, WhatsApp, and Instagram DMs.

JustunoJustuno

Justuno

Justuno is an AI-powered conversion rate optimisation tool for eCommerce and B2B websites, offering pop-ups, banners, and targeting features to improve lead capture.

LeadinfoLeadinfo

Leadinfo

Leadinfo is a B2B website visitor tracking tool that identifies companies visiting your site, helping sales teams turn anonymous traffic into leads.

More wiki articles

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Wiki

Lead

Master lead generation techniques to fill your pipeline effectively.

Wiki

Lead Generation

The process of attracting and converting prospects into potential customers.

Wiki

Lead Nurture

Engaging and building relationships with leads to move them through the funnel.

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Traffic secrets

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Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.

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$100M Offers

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Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.

$100M Leads
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$100M Leads

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Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.

Influence
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Influence

Robert Cialdini

Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.

Dotcom Secrets
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Dotcom Secrets

Russel Brunson

Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.

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Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

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A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

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