MQL

Generate high-quality leads with Marketing Qualified Lead frameworks.

Focus marketing resources on qualified leads.

Improve targeting to refine lead quality.

Nurture leads to move them through the funnel.

Growth Guides

What does MQL mean?

A Marketing Qualified Lead (MQL) is a prospect who has shown interest in your offerings and is more likely to become a customer.

Other wiki articles

Go to wiki
Wiki illustration placeholder

Email Campaign

A series of emails sent to achieve a specific marketing or sales goal.

See concept
Wiki illustration placeholder

Email Flow

Automated email sequences triggered by user actions or milestones.

See concept
Wiki illustration placeholder

Data

Raw information used to make informed decisions and track progress.

See concept
The Pumpkin Plan

The Pumpkin Plan

Discover how to focus on your best customers, eliminate distractions, and scale your business with clarity and purpose.

Spin selling

Spin selling

Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.

The Science of Selling

The Science of Selling

Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.

Course
Solid B2B Growth

Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.

Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
Spin selling
Neil Rackham

Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.

Spin selling
Read my review

Sales

Master practical sales strategies to generate leads, build your sales funnel and close deals.

See category
Sales
Buy courseSee guide