Playbook for B2B marketers

Sales enablement

Equip your sales team with a structured system that shortens cycles, lifts win rates and compounds revenue.

Sales enablement

Introduction

Sales teams often work hard without seeing consistent results. Calls are logged, proposals are sent, yet deals stall or never close. The issue is rarely effort, it is the absence of a structured rhythm that turns activity into predictable revenue.

Sales enablement at Solid Growth means building the system behind the sales effort. I map your customer journey, refine qualification criteria, and align marketing handovers with sales follow-ups. The outcome is a clean pipeline, clear metrics and a repeatable way of moving leads from first touch to closed deal.

Rather than one-off training, I install a weekly and monthly cadence that gives your team focus and accountability. Every improvement compounds, from qualification through to win rate, creating a sales engine that scales without the chaos.

Chapters

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Leadinfo
Tool review

Leadinfo

Visitor identification that reveals companies on your site and syncs them to the CRM for faster outreach.

Aircall
Tool review

Aircall

Cloud phone system built for sales teams, with call routing, recordings and CRM logging that makes follow up and coaching easier.

Surfe
Tool review

Surfe

Turns LinkedIn into your CRM interface, find and enrich contacts, then push leads and messages to HubSpot, Salesforce or Pipedrive without copy pasting.

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Wiki articles

Go to wiki
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Further reading

Upskill to a full-funnel marketer in 90 days

Learn the system that connects every part of growth and compounds results month after month.