Lead

Master lead generation techniques to fill your pipeline effectively.

Generate leads through multiple channels.

Qualify leads to focus on high-value prospects.

Improve conversion rates with data-backed approaches.

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Introduction

A lead is a potential customer who has expressed interest in your product or service, such as signing up for a newsletter or inquiry.

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

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Toolstack set up properly

The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.

Free tool audit
Growth challenge

Keep reading

Topic

Sales pipeline

Make sure qualified leads turn into paying customers with a clear, repeatable sales process that works.

See topic
Sales pipeline
Tool category

Lead tools

Find the best lead tools to manage your leads, from capture to conversion.

See tool category

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

15 years experience

1,500 marketers trained since 2015

Exited 6 companies

For over 15 years, I have been working at the intersection of marketing, sales, and business systems, helping companies achieve predictable, structured growth. My journey began in 2010 when I founded my first company. Since then, I have started and exited multiple businesses, advised global brands, and developed growth strategies that have generated millions in revenue.

LemlistLemlist

Lemlist

Automate cold email outreach with Lemlist, offering personalisation and analytics for better engagement.

ApolloApollo

Apollo

Apollo.io helps businesses find and connect with potential customers through its database of contacts and automated outreach tools.

ManychatManychat

Manychat

Automate customer interactions with Manychat, featuring intuitive chatbot setups and integrations for effective engagement on social platforms.

JustunoJustuno

Justuno

Boost conversions with Justuno’s smart pop-ups, exit-intent offers, and customisable banners, designed to maximise eCommerce revenue.

CookieYesCookieYes

CookieYes

Simplify consent management with CookieYes, ensuring compliance with privacy laws like GDPR and CCPA.

OmniConvertOmniConvert

OmniConvert

Boost conversion rates with OmniConvert, offering personalisation and testing tools for better results.

More wiki articles

Go to wiki
Wiki

Lead Generation

The process of attracting and converting prospects into potential customers.

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Alex Hormozi

Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.

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Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.

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Robert Cialdini

Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.

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Dotcom Secrets

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Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.

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About us
Compound Growth Programme

Unlock compound growth in 100 days

Do it yourself

Compound Growth Programme

| Video course

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Learn at your own pace and fit it around your schedule.
Learn the 4 growth engines through real-world examples.
Implement yourself with templates and resources.

Best for individuals

Video icon

9h

video course

Time icon

Self-paced

Module white icon

45

lessons

7

modules

Individual access icon

Individual course access

Lifetime update icon

Incl. course updates

Satisfaction guarantee

Done with you

Compound Growth Programme

| Guided implementation

Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.

Get live expert support to apply the system to your business.
Learn the 4 growth engines by applying them directly to your business.
We implement it together in six workshops.
Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

Video call icon

14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

Compound Growth Programme

Unlock compound growth in 100 days

Video course

Best for individuals

Video icon

9h

video course

Time icon

Self-paced

Module white icon

45

lessons

7

modules

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Satisfaction guarantee

Compound Growth Programme

Guided implementation

Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.

Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

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