Build backlinks to boost SEO authority and drive traffic to your site.
Target high-authority sites for quality links.
Create valuable, link-worthy content.
Use outreach to expand your backlink profile.
Backlinks are links from other websites pointing to your site, signalling authority and helping improve SEO rankings.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Optimise the engine room of growth. Tools, workflows, and systems to streamline operations and reduce fires, tailored for growth teams.
See topicWebsite and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.
See tool categoryI’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.
Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.
SurferSEO is an AI-powered content optimisation tool that helps businesses create SEO-friendly content by analysing top-ranking pages and providing real-time suggestions.
Squarespace is an all-in-one website builder with modern templates, built-in eCommerce, and hosting solutions.
WordPress is the world’s most popular CMS, offering full control over website design, functionality, and scalability.
Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.
Harness the power of Search Engine Advertising for fast, measurable growth.
Uncover and optimise traffic channels that drive growth effectively.
Craft CTAs that drive engagement and action across platforms.
Identify and refine marketing channels that drive consistent traction.
Launch paid campaigns that deliver scalable, high-ROI results.
Content displayed immediately without scrolling, crucial for grabbing user attention.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.