Optimise every touchpoint for better conversions across your sales funnel.
Pinpoint weak areas in the customer journey.
A/B test to validate high-impact changes.
Scale revenue with actionable insights.
Conversion optimisation is the process of improving website or campaign performance to increase the percentage of users who convert.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.
Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.
Map and refine each touchpoint to create seamless, engaging customer experiences.
A visual representation of user clicks on a webpage to analyse behaviour.
Enhance engagement and satisfaction through superior user experiences.
Drive user activation with strategies that encourage first-time success.
Optimise CTR to improve engagement and drive actionable user responses.
A tool for collecting user feedback or opinions.
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.
Scale your revenue without scaling the workload. A proven 100-day system with clear weekly steps your team can run in-house.
Watch at your own pace
Individual course access
Lifetime access + updates
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
Scale your revenue without scaling the workload. A proven 100-day system with clear weekly steps your team can run in-house.
Watch at your own pace
Individual course access
Lifetime access + updates
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
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