Email Flow

Automated email sequences triggered by user actions or milestones.

Engages users based on specific behaviours.

Simplifies workflows with pre-set triggers.

Builds relationships through timely outreach.

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Introduction

Email flows are automated sequences of emails triggered by user actions, guiding them through the sales funnel efficiently.

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Tool category

B2B marketing automation

B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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Drip

Drip is an advanced email marketing automation platform designed for B2B and eCommerce businesses, offering deep personalisation, segmentation, and automation.

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Mailchimp

Mailchimp is a widely known email marketing platform with automation tools, landing pages, and CRM capabilities. While user-friendly, pricing increases quickly as you scale.

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ActiveCampaign

ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.

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HubSpot Marketing Hub

HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.

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Customer.io

Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.

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Adobe Marketo

Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.

More wiki articles

Go to wiki
Wiki

Marketing Automation

Automate workflows and campaigns for increased marketing efficiency.

Wiki

Email Campaign

A series of emails sent to achieve a specific marketing or sales goal.

Wiki

Email Sequence

Design effective email sequences to engage and convert prospects seamlessly.

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Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
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Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

Video course

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time

Best for individuals

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Watch at your own pace

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Individual course access

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Lifetime access + updates

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Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice
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