Lead capture

Every visitor is a potential customer. In this step, you'll learn how to optimise lead capture with better forms, landing pages, and conversion pathways. You'll remove friction and create an experience that encourages more website visitors to take action and enter your pipeline.

Lead capture

Introduction

Generating leads is one thing, but capturing them efficiently is another. In this guide, we explore different lead capture strategies, from form optimisation to landing page best practices.

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Relevant tools

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LeadinfoLeadinfo

Leadinfo

Leadinfo is a B2B website visitor tracking tool that identifies companies visiting your site, helping sales teams turn anonymous traffic into leads.

WebflowWebflow

Webflow

Webflow is a no-code website builder that gives designers full control over layout, animations, and responsiveness.

InstapageInstapage

Instapage

Instapage is a landing page builder designed for high-converting, fast-loading pages with A/B testing and optimisation tools.

LeadpagesLeadpages

Leadpages

Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.

UnbounceUnbounce

Unbounce

Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.

Relevant books

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Dotcom Secrets
Book summary & review

Dotcom Secrets

Russel Brunson

Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.

$100M Leads
Book summary & review

$100M Leads

Alex Hormozi

Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.

Free course

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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B2B retention

Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.

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Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.

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B2B Proposals

A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.

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Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.

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Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time

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A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

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