Opportunity

A qualified lead likely to convert into a customer.

Prioritise leads based on buying intent.

Streamline follow-ups to close deals faster.

Focus resources on high-value prospects.

Growth Guides

What is an opportunity in CRM?

An opportunity is a qualified sales lead that has shown interest and is likely to convert into a customer with the right follow-up.

Other wiki articles

Go to wiki
Wiki illustration placeholder

Lead Generation

The process of attracting and converting prospects into potential customers.

See concept
Wiki illustration placeholder

Offer

The value proposition provided to customers to drive sales.

See concept
Wiki illustration placeholder

Lead Magnet

Create lead magnets that attract high-quality prospects to your business.

See concept
The Pumpkin Plan

The Pumpkin Plan

Discover how to focus on your best customers, eliminate distractions, and scale your business with clarity and purpose.

Spin selling

Spin selling

Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.

The Science of Selling

The Science of Selling

Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.

Course

Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
The Science of Selling
David Hoffeld

Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.

The Science of Selling
Read my review

Sales

Master practical sales strategies to generate leads, build your sales funnel and close deals.

See category
Sales
Buy courseSee guide