Data

Raw information used to make informed decisions and track progress.

Provides insights into user behaviour.

Supports data-driven strategies for growth.

Enables measurement of KPIs and outcomes.

Growth Guides

What is data?

Data refers to raw facts and figures used to analyse trends and make decisions. Examples include website traffic stats or customer purchase histories.

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Click Map

A visual representation of user clicks on a webpage to analyse behaviour.

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Qualitative Research

Research focused on understanding user behaviours, motivations, and needs.

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Analytics

The process of analysing data to make informed business decisions.

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Lean Analytics

Lean Analytics

Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.

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Keith J. Cunningham

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Analytics

Explore analytics and reporting tools that provide insights to help you make data-driven business decisions.

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Analytics
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