Cost Per Click (CPC)

Optimise your ad spending by reducing CPC and increasing campaign ROI.

Save money by improving ad efficiency.

Target better to lower acquisition costs.

Maximise impact with smarter bidding.

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Introduction

CPC is a pricing model where advertisers pay for each click on their ad, helping measure cost-effectiveness of campaigns.

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

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No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge

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Tool category

Traffic & website

Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.

See tool category

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

SEMrushSEMrush

SEMrush

SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.

UnbounceUnbounce

Unbounce

Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.

SurferSEOSurferSEO

SurferSEO

SurferSEO is an AI-powered content optimisation tool that helps businesses create SEO-friendly content by analysing top-ranking pages and providing real-time suggestions.

SquarespaceSquarespace

Squarespace

Squarespace is an all-in-one website builder with modern templates, built-in eCommerce, and hosting solutions.

WordPressWordPress

WordPress

WordPress is the world’s most popular CMS, offering full control over website design, functionality, and scalability.

LeadpagesLeadpages

Leadpages

Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.

More wiki articles

Go to wiki
Wiki

Lead Magnet

Create lead magnets that attract high-quality prospects to your business.

Wiki

Direct Traffic

Drive more direct traffic by building audience loyalty and brand recognition.

Wiki

Keyword Strategy

Create a winning keyword plan to dominate search rankings and attract traffic.

Wiki

Cold Outreach

Initial contact with prospects to generate interest in a product/service.

Wiki

Above the Fold

Content displayed immediately without scrolling, crucial for grabbing user attention.

Wiki

Cost-per-Mille

Lower CPM while boosting ad impressions for better returns.

Traction (channels)
Book summary & review

Traction (channels)

Gabriel Weinberg

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

Hacking growth
Book summary & review

Hacking growth

Sean Ellis

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Expert secrets
Book summary & review

Expert secrets

Russel Brunson

Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.

Breakthrough Advertising
Book summary & review

Breakthrough Advertising

Eugene M. Schwartz

Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.

Lean Startup
Book summary & review

Lean Startup

Eric Ries

Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.

Who wrote this content?

What we do

Better growth infrastructure

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Better growth execution

Video course

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time
Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

Video course

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time

Best for individuals

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Watch at your own pace

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Individual course access

Lifetime update icon

Lifetime access + updates

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice
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