Cost Per Click (CPC) Explained in Simple Language

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What is CPC?

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Ad Spend

Master the art of allocating ad budgets for maximum ROI across platforms.

Paid advertising

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Cost Per Click (CPC)

Reduce ad spend waste and maximise results with smarter CPC strategies.

Paid advertising

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Cost-per-Mille

Understand CPM metrics and learn to optimise impressions for better ROI.

Paid advertising

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Customer Acquisition Costs (CAC)

Calculate and lower CAC to scale your business sustainably and profitably.

Paid advertising

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Impressions

Understand impressions metrics and how to turn visibility into action.

Paid advertising

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Keyword Strategy

Create an effective keyword strategy to rank higher and attract the right audience.

Paid advertising

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Paid Traffic

Master paid traffic campaigns that deliver high ROI and scalability.

Paid advertising

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Retargeting

Re-engage lost prospects with high-impact retargeting strategies.

Paid advertising

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SEA

Drive results with targeted Search Engine Advertising strategies.

Paid advertising

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Sessions

Understand session metrics and use them to optimise user engagement.

Paid advertising

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Books

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Cost Per Click (CPC)

Table of contents

Get growth tips for your experience level

What is CPC?

Sub-topics

Wiki articles

Ad Spend

Cost Per Click (CPC)

Cost-per-Mille

Customer Acquisition Costs (CAC)

Impressions

Keyword Strategy

Paid Traffic

Retargeting

SEA

Sessions

Books

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