Optimise your ad spending by reducing CPC and increasing campaign ROI.
Save money by improving ad efficiency.
Target better to lower acquisition costs.
Maximise impact with smarter bidding.
CPC is how much you pay every time someone clicks on your ad. It's set by auction — if more people are bidding on the same audience or keyword, it’s higher. This number matters, but only in context. A €5 click is expensive if your site doesn’t convert. But if 1 in 10 clicks becomes a €1,000 client, it’s cheap. I don’t obsess over CPC. I care more about what happens after the click.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Eliminate repetitive tasks, automate busywork, and implement systems that free up time for strategic work that actually drives growth.
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Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.
Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.
SurferSEO is an AI-powered content optimisation tool that helps businesses create SEO-friendly content by analysing top-ranking pages and providing real-time suggestions.
Squarespace is an all-in-one website builder with modern templates, built-in eCommerce, and hosting solutions.
WordPress is the world’s most popular CMS, offering full control over website design, functionality, and scalability.
Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.
Drive more direct traffic by building audience loyalty and brand recognition.
Allocate ad budgets wisely to maximise returns and cut waste.
Identify and refine marketing channels that drive consistent traction.
Drive traffic and sales with partnerships through affiliate marketing.
Build and sustain organic traffic through proven strategies like SEO and content.
Build backlinks to boost SEO authority and drive traffic to your site.
Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.
Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.
Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.
Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.
Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
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