SEMrush
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
Compared with the next best
SEMrush next to the top 3 in SEO, ranked on features, a free plan and how open they are to AI.
| 15 points compared | ||||
|---|---|---|---|---|
| Starts at | €112.52/mo | €49/mo | €27/mo | $39/mo |
| Free plan | Yes | No | Yes | No |
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes | Yes |
| AI content optimiser | Yes | Yes | Yes | Yes |
| Rank tracking | Yes | Yes | Yes | Yes |
| Technical site audit | Yes | No | Yes | Yes |
| Backlink index | Yes | No | Yes | |
| Keyword research database | Yes | Yes | Yes | |
| Brand sentiment analysis | Yes | Yes | ||
| Brand voice / custom tone | Yes | Yes | ||
| Long-form editor | Yes | Yes | ||
| SEO optimisation | Yes | Yes | ||
| Share of voice vs competitors | Yes | Yes | ||
| Team collaboration | Yes | Yes | ||
| Links |
