Design what you sell, and keep what it earns
Value creation decides what we make, whether that is software, a service or a course. It designs each offer once, or once per version, before anyone sells it.
Value creation in four layers
What we make, whatever its type: software, a service or a course
Decide what we sell, once
Value creation is the factory that decides what we make. The platform runs it in four layers: Systems holds the tools, data and processes; Strategy holds the decisions, each logged with its reason; Execution runs the three lines Discovery, Development, and Launch and improvement; and Autonomy gives routine work to the Value creation AI employee.
Main number: gross margin
Gross margin is what is left of revenue after the direct cost of making and delivering the offer, as a share of revenue. It is the main number of Value creation. Drivers feed it, and a target sits on it.