The best Outbound tools
About Outbound
Outbound sales is reaching out directly to prospects, usually before they search for a solution. It works when you have a clear message, a list of the right people and a process that improves with every call. Learn how to build a list, craft a message, and run the calls that turn prospects into customers.
Top picks
Lemlist
Runs multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.
Best for: Lean B2B founders and small sales teams running multichannel cold outreach who want a lead database, personalisation and warm-up in one tool instead of stitching several together.
- Free plan
- No
- Price
- From $55/mo
- MCP server
- Yes
- API
- Yes
Apollo
Find B2B prospects and run email and phone outreach campaigns from one unified platform.
Best for: Lean B2B sales teams and founders running outbound who want a contact database, email sequences and a dialler in one place instead of three separate subscriptions.
- Free plan
- Yes
- Price
- From $49/mo
- MCP server
- Yes
- API
- Yes
Instantly
Sends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.
Best for: B2B founders, agencies and outbound teams that run cold email at volume across many mailboxes and need warmup, rotation and one reply inbox without building the sending infrastructure themselves.
- Free plan
- No
- Price
- From $85/mo
- MCP server
- Yes
- API
- Yes
Reply.io
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
Best for: B2B sales teams, SDRs and founders running outbound across email, LinkedIn, calls and SMS who want one tool to sequence the touches, handle replies and keep a record of every prospect.
- Free plan
- No
- Price
- From $49/mo
- MCP server
- Yes
- API
- Yes
Smartlead
Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
Best for: Sales teams, SDRs and agencies running cold email outreach at volume who need many mailboxes, automated warm-up, lead verification and one inbox for all replies.
- Free plan
- No
- Price
- From $32/mo
- MCP server
- Yes
- API
- Yes
The top 4 side by side
| 14 points compared | ||||
|---|---|---|---|---|
| Starts at | $55/mo | $49/mo | $85/mo | $49/mo |
| Free plan | No | Yes | No | No |
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes | Yes |
| Built-in email warmup | Yes | Yes | Yes | Yes |
| Built-in lead database | Yes | Yes | Yes | Yes |
| Built-in outreach (sequences/dialer) | Yes | Yes | Yes | Yes |
| Unified inbox | Yes | Yes | Yes | Yes |
| AI reply handling | Yes | Yes | Yes | |
| Buyer intent data | Yes | Yes | Yes | |
| LinkedIn automation | Yes | No | Yes | |
| Strong EU/GDPR coverage | Yes | Yes | Yes | |
| Website visitor de-anonymisation | Yes | Yes | Yes | |
| Direct-dial phone numbers | Yes | Yes | ||
| Links |
All Outbound tools
- Runs multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.
- Sends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.
- Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
- Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
- Builds sender reputation for new email accounts by warming them through a network of real inboxes.
- Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
- Finds and verifies professional email addresses and sends cold email sequences from one workspace.
- Prospects on LinkedIn with automation, scraping and a Kanban CRM all in one focused workspace.
B2B platform providing company and contact records with buyer intent signals and sales engagement tools.
Warm up mailboxes and test campaigns for spam filters to ensure cold outreach reaches inboxes.
Automate email, phone and LinkedIn sequences to run cold outreach campaigns from a single dashboard.
Automates email warmup and monitors deliverability across domains and IP addresses to reach primary inboxes.
Automates lead finding and outreach with AI, combining CRM and email for service businesses.
Find verified business emails and direct-dial phone numbers to enrich CRM records and fuel B2B outbound.
Warms up new email accounts and monitors sender reputation to improve inbox placement for outreach.
Supplies verified B2B contact data, hiring signals, and intent intelligence for sales and revenue teams.
Enriches CRM records with company data, scores leads and shows which companies visit your site, now inside HubSpot.
Automates LinkedIn connection requests, messages and follow-ups as drip campaigns for outbound sales.
Run LinkedIn outreach campaigns at scale from multiple sender accounts, with a shared inbox for replies.
Advanced lead and account search with buyer signals and messaging built directly into LinkedIn.
Professional network where B2B founders and sellers research, connect with and reach out to decision-makers.
Put Outbound to work
How we rank
Every tool in a category is ranked by the same rule, worked out from the data we hold, not by who pays us. In order:
- How many of the category's shared features it has.
- Whether there is a free plan to start on.
- How open it is to AI: an API and an MCP server.
- Whether its pricing is public.
- Name, A to Z, when all else is equal.
When we add a tool or learn more about one, the ranking updates by itself.