Dealfront
Why Dealfront
It combines website visitor identification, B2B contact databases and buyer intent signals to help you find and reach prospects. For sales and marketing teams selling into European markets, it provides GDPR-compliant prospecting data you can use immediately rather than building connection requests. The platform unifies visitor de-anonymisation, prospecting, enrichment and display advertising.
What it does
Dealfront now sells under the Leadfeeder name, and the old Dealfront pricing page redirects there. The product does two jobs. It tells you which companies visit your website, and it gives you a B2B database of companies and contacts that you filter against your ideal customer profile.
The vendor says it can identify up to 45% of anonymous company visits, and that its database holds 60M companies and 400M verified contacts. Treat both as vendor claims and check them against your own traffic during the trial.
Why you would need it
Most B2B websites get visits from companies that never fill in a form. Your analytics shows the visit, but not who it was. You feel the pain when sales asks which accounts are reading the pricing page and nobody can answer.
The second pain is list building. Someone spends their Friday copying names from LinkedIn into a spreadsheet. A database with 100+ filters replaces that, and visitor data tells you which of those accounts already know you.
Where it fits
It sits on your website tracking script and feeds your CRM. The vendor lists Salesforce, HubSpot, Pipedrive, Microsoft Dynamics and Zoho, plus Slack, Zapier, Looker Studio, Gong and Google Ads.
It replaces manual account research and, for many teams, a separate contact database. It does not replace your CRM or the tool you send sequences from.
What stands out
- EU-based data collection, with data processed and stored in the EU. That makes the GDPR conversation with your legal contact easier.
- Visitor intent and contact data in one product, so one tool answers who is interested and who to call.
- No-code workflows for lead routing and alerts, so a hot account can reach the right owner without anyone watching a dashboard.
- An official MCP server, so you can query your data from an AI assistant.
My take
I'd pick it when you sell into Europe and your site already gets steady traffic from companies in your market. Without traffic there is nothing to identify, and you would be paying mainly for the database. A free plan exists after a 14-day trial, so you can see your real match rate before paying anything.
What I'd watch is expectations. Identification gives you a company, not a person, and some visits will never be matched. Use it to prioritise accounts, not to claim you know everyone who looked at your site.
Verdict
Pick it when you are an EU-focused B2B team with real website traffic and a CRM that sales actually uses. Skip it when your traffic is small, or when you only need a contact list and nothing about intent.
Books behind it
Notes
Your note
Before you choose
Test the match rate on your own traffic
The 45% figure is the vendor's. Your result depends on who visits you. Run the trial on one full month of real traffic and count how many identified companies are accounts you would actually call.
Read moreShow less
Pricing scales with volume
The paid plans on the pricing page are shown as starting at, and the figure rises with volume. The top self-serve plan is billed annually only, and there is an Enterprise plan with custom pricing. Ask for a quote based on your traffic and contact needs before you compare it with other tools.
API and MCP access sit on higher tiers
The pricing page lists API and MCP access on the higher plans. Ask Dealfront which exact tier includes each. If automation is the reason you are buying, check this before choosing a plan.
Compare against the alternatives
For visitor identification, look at Leadinfo and Albacross. For a contact database, look at Cognism and ZoomInfo. If you need both in one product, Dealfront is the reason to keep it on the shortlist.
Consent still applies
EU-hosted data does not remove your own duties. You still need a cookie banner and a lawful basis for outreach. Settle that with whoever owns privacy in your company before you switch the tracking script on.