The tools and data Brand runs on
Systems is the bottom layer of Brand: the tools, data and processes it runs on, and whether we can see all of it in one place.
What this layer is
Systems is the bottom layer of every factory. For Brand it holds the website pages, the decisions behind them and the tools that publish and measure them. We check it first, because a layer above cannot be trusted if this one is not in one place.
Where our data lives
Our website pages, their sections and our decisions are stored in one database, Supabase. Each page is written once and read from there, so no two copies drift apart.
What we use for Brand
The tools Brand runs on today. Each one has its own page in the tool library.
Good alternatives
Each tool has a tool page that lists what it does and its alternatives. Compare them there, rather than on this page.
Affiliate links
Where a link on this page is an affiliate link, we say so next to it. The affiliate disclosure is on our legal page.