Know what the offer is, and why we make it
Strategy holds the decisions of this factory, each with its reason, so the offer is clear before anyone builds it.
Decisions with reasons
Strategy is the second layer. It decides how Value creation works, and it writes that down. Each decision is logged with its reason and its kind: a belief, a principle, a rule or an instance.
The offer
The strategy of Value creation is the offer: what we make, for whom, and why. The offer is designed once, or once per version.
Who decides
A person decides the offer. An AI employee never owns a decision, and it can only prepare the options.