Master your workweek

Create the communication habits, async workflows, and collaboration tools that let a growth team move fast without stepping on each other's toes.

Chapters

  1. Article1 min

    Batch the shallow work so it stops shredding your day

    Group email, messages and small admin into set slots, because handling each as it arrives breaks your attention for far longer than the task.

  2. Article2 min

    Common failures

    The traps that quietly undo a workweek system, such as planning a week with no slack, and how to spot each before it takes hold.

  3. Article2 min

    FAQs

    Answers for busy founders, starting with why ten minutes of planning saves the hour lost to reactive work and constant re-deciding.

  4. Article3 min

    Plan tomorrow before today ends

    Use a ten minute shutdown ritual to pick tomorrow's two or three priorities, put them in the calendar and close your day without carrying the open loops home.

  5. Article3 min

    Protect the deep work blocks like they are client meetings

    Schedule two or three ninety minute deep work blocks a week, give each one a named result, and set clear rules for what is allowed to move them.

  6. Article1 min

    Run a Friday review or the system quietly decays

    A short review each Friday catches drift in batching and deep work blocks before the week slides back into reacting.

  7. Article5 min

    Say no on purpose, because every yes spends the budget

    Each interruption costs around 23 minutes of focus, so every yes spends real time. Decline on purpose to protect the work that matters.

  8. Article1 min

    Theme your days so your brain stops paying the switching tax

    Give each day one kind of work, sales, building or content, so you stop paying the cost of switching between unlike tasks.

  9. Article3 min

    Your week is a budget, not a to-do list

    Count your real focused hours, split them across building, selling, admin and thinking, and check each new commitment against the budget before you accept it.

  10. Article5 min

    How to set goals and run 12-week sprints

    You can train for a half marathon in 12 weeks. You can launch a product, land five clients, or completely redesign a process. But you have to start now. A sprint system that creates urgency and visibility.

  11. Article4 min

    How to capture everything without losing it

    Ideas, tasks, and commitments appear during meetings, in conversations, while driving. Most of them disappear. One capture habit so nothing falls through and your brain can stop trying to remember.

  12. Article4 min

    How to organise tasks and projects so nothing stalls

    Most stress comes from not knowing what to work on next. A system where every task has a home, every project has a next action, and you always know what matters.

  13. Article4 min

    How to plan a week that actually happens

    You start Monday with good intentions and end Friday wondering where the time went. A weekly planning ritual that matches your energy to your priorities so the important work actually happens.

  14. Article4 min

    How to protect your focus when everything competes for it

    Deep work keeps getting interrupted by Slack, email, and quick questions. Practical steps to design an environment where your best hours go to your most important work.

  15. Article4 min

    How to process inboxes without them controlling your day

    Professionals spend 28% of their workweek on email. A processing system based on Getting Things Done so you clear your inbox in minutes and respond in order of importance, not arrival.

  16. Article3 min

    How to get more out of every meeting

    Most meetings are too long because they mix brainstorming and decisions with information sharing. A framework for fewer, shorter, better meetings that actually produce outcomes.

  17. Article4 min

    How to close your week and improve your system

    Every week creates clutter: loose tasks, unanswered messages, and half-finished thoughts. A Friday firebreak ritual to clear the decks, score your progress, and set up next week.

Tools

  • ChatGPT logo
    Tool
    Answers questions, writes, researches, analyses and codes via web and desktop apps with built-in search and grounding.

    AI agents

    Free plan
  • Claude logo
    Tool
    Answers questions, writes, researches, analyses and codes via web and desktop apps with built-in search and grounding.

    AI agents

    Free plan
  • Close logo
    ToolClient acquisition
    Brings calling, SMS, and email directly into a sales CRM with pipeline management for high-volume outbound.

    CRM

  • Freedom logo
    ToolPeople
    Block distracting apps and websites across all your devices during scheduled focus sessions.

    Master your workweek

    Free plan
  • Google Calendar logo
    ToolPeople
    Organise team meetings and manage shared calendars, synced across web, mobile, and Gmail.

    Master your workweek

    Free plan
  • Inbox When Ready logo
    ToolPeople
    Hides your Gmail inbox by default so you can compose and search without distraction from incoming mail.

    Productivity

    Free plan
  • LastPass logo
    Tool
    Stores passwords, passkeys, and encrypted credentials in a shared vault your team can access securely.

    Tech stack

    Free plan
  • Loom logo
    ToolClient acquisition
    Record and share screen and video messages instantly with your entire team without scheduling meetings.

    Lead generation

    Free plan
  • MacWhisper logo
    ToolPeople
    Transcribe audio and video files privately on your Mac without uploading recordings to the cloud.

    Productivity

    Free plan
  • Motion logo
    ToolPeople
    Automatically schedules tasks and meetings onto your calendar with integrated time tracking for teams.

    Master your workweek

  • SaneBox logo
    ToolPeople
    Automatically sorts incoming emails by importance whilst leaving your existing email client unchanged.

    Productivity

  • Todoist logo
    ToolPeople
    Capture and organise tasks across devices with projects, labels and multiple views for individuals and teams.

    Project management

    Free plan
  • Toggl logo
    ToolPeople
    Log hours across devices with reporting and billing features for freelancers, agencies and teams.

    Master your workweek

    Free plan

Books

About this playbook

At the start of my career, I realised that no matter how strong a team or strategy was, things only moved forward when I had my own systems in place. Being productive wasn’t just about getting things done. It was about becoming someone the team could rely on.

This playbook brings together everything I’ve learned about managing myself as a marketer. It’s not about hustle or long hours. It’s about creating habits and structure that make space for real work, not just busywork.

If you often feel scattered or reactive, this will help you take control of your week. It gives you a practical approach to plan, focus, and follow through so you can show up ready and make meaningful progress every day.