Loom

What it does

Loom records your screen, your camera and your voice, and gives you a link to share straight away. You can record with the Chrome extension, the desktop app or the mobile app. The viewer watches in the browser and can react with emojis, comments and tasks.

Afterwards you can trim, stitch clips and add text, arrows and backgrounds. Loom also creates transcripts and captions, with support for more than 50 languages, and has AI features on its AI plan. Loom is owned by Atlassian.

Why you would need it

Some messages are slow to write and easy to misread. Explaining a campaign problem, a product walkthrough or a design change in text takes ten messages. Getting everyone into a meeting takes a calendar fight.

I use Loom frequently for B2B communication: explaining a growth strategy to a client, giving feedback on a marketing campaign, or demonstrating how a product feature works. Five minutes of recording replaces a meeting and the other person watches when it suits them. That matters most across time zones.

Where it fits

Loom sits beside your chat, email and CRM. Your work feeds it: a screen, a slide, a ticket. It feeds a link into Slack, an email, a help article or a task. It replaces many status meetings, long email threads and screenshot-with-arrows messages. It also pairs well with Slack, and with Jira now that both sit under Atlassian.

What stands out

• Recording takes a few clicks, and the link exists the moment you stop.
• Videos can be shared or embedded where you already work, and Loom lists integrations with Google Workspace and Slack.
• Viewer insights show who watched, which is useful for sales outreach.
• AI bug reports turn a recorded walkthrough into a Jira work item with device, browser and console details attached.

My take

Simplicity is the reason to use it. Anyone can record and share without training, which is rare for a video tool. As someone who has managed teams virtually, I have found it useful for real-time style explanations that keep a distributed team aligned, and it makes remote communication feel more personal.

The habit is the hard part. Recordings pile up quickly, so you need some organisation, and a team that works mostly in an office will not use it much. The free plan also limits how many videos you can make and how long each can be, so growing teams hit the limit soon.

Verdict

Pick Loom if your team is remote, customer-facing or creates training content, and you want to replace some meetings with video. Skip it if your team is mostly synchronous and in the same room.