The verdict
For a small B2B team, pick Loom. It is free to start, anyone can record without training, and five minutes of video often replaces a meeting. The habit is the hard part, so agree on naming and folders early.
If you run a large advertising budget across retail media, search and social, and you have people who will work in the platform every day, pick Skai. Its entry tier assumes ad spend in the millions each year, so it is not a tool to try on a modest budget.
If your ad spend is small and mostly B2B lead generation, neither is the answer to that. Use the native ad platforms, perhaps with a lighter optimisation tool, and keep Loom for explaining the results to your team.
Side by side
Plans and pricing
Loom
- StarterFree
- Business$18/mo/seat
- Business + AI$24/mo/seat
Skai
- Standard$114,000/yr
- Advanced$276,000/yr
- Enterprise$504,000/yr
- Enterprise Premier$756,000/yr
Who each is for
Choose Loom if…
Pick Loom if your team is remote, customer-facing or produces training content. Sales reps can send a short walkthrough instead of a long email, and viewer insights show who watched. Support staff can show a fix instead of describing it.
It also suits anyone working across time zones, because the other person watches when it suits them. The free plan limits the number and length of videos, so a team that records every day will need a paid plan.
Skip it if your team sits in one room and talks all day. Loom also has no open API, only a record and embed SDK, so do not plan to script your video library.
Choose Skai if…
Pick Skai if you are a brand, retailer or agency that advertises on several retail networks, Google and social at once. Each channel has its own metrics and reports, and Skai gives you one place to shift budget, apply bidding rules and report on the whole mix.
It works when a small percentage of waste is a lot of money and a team runs the platform daily. Skai also offers an API and an MCP connection for teams that want to build their own automation on top.
Skip it if your budget is modest or your main channel is B2B lead generation. You would pay for features nobody uses.
Other options worth a look
Build automated conversations across Instagram, WhatsApp, Messenger and other social channels to capture leads.
Visitor identification and AI audience tools that feed Klaviyo and ad platforms, from the former MobileMonkey team.