Decide how we win new clients, then write it down
Strategy is go-to-market: the decisions that the lines and the AI employee follow when they reach and win buyers.
Decisions are the rules the other layers follow
A decision says what we do and why. Each one is recorded with its reason and who made it. A change adds a new decision that replaces the old one, and the old one stays on record.
What go-to-market holds
Strategy for this factory is go-to-market, the plan for reaching buyers and winning them.
The advice depends on size
The right move changes with size, so each decision gives its advice for three revenue bands: under 1M, 1M to 10M, and 10M and up.
Who sets the direction
Ewoud sets the direction. The platform carries it out, within the decisions written in this layer. An AI employee never owns a decision.