The craft is in the idea. The week is in the logins.
Ads, analytics, email, the CMS and the CRM each want an export and a copy. The creative part gets what is left.
How a campaign is set up and how a report is built sit in a memory or an old document, so every campaign starts from a blank page.
You see the month go up or down, and rarely which piece of work moved it.
The standard steps go to a junior. The angle, the offer and the design of the test stay with you.
Setting up, copying and reporting move off your plate. You keep the thinking, and you get to run more experiments.
A junior drafts the variants, the follow-ups and the weekly report. You review, and a person sends. What you approve teaches it how you work.
Your key results sit in the 12-week cycle next to the team's. Each campaign links to the key result it serves, so the work shows in the number.
Every decision and SOP you log adds to what it can do. When its trust score is high enough, you get the offer to promote it.
AI employee · Acquisition
3 abilities · +3 at Junior
Every problem is fixed at the lowest layer that fails. These are the three places to look first.
Start free, and go up a layer when you are ready.
Go up a layerEach one is a page of its own, with the plays and tools it links to.
Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.
