Three lines, each with a workflow
Execution is the work itself. Demand capture brings buyers in, the marketing funnel moves them along, and the sales pipeline signs them.
The lines, in order
The work moves through the lines in order. Each line has one accountable person, and an AI employee never owns a line. Each line has a workflow that can be repeated and measured.
Demand capture
Getting the attention of people who might buy, through the channels we choose. The plays of this line hold the channels.
Marketing funnel
The path from visitor to lead. The plays of this line hold the page templates, and each page shows where the visitor is on the model.
Sales pipeline
The stages from first interest to signature. The plays of this line hold its stages, and a person moves each lead through them.
Plays
The plays of each line are added as the existing playbooks become plays.